Exhibitors Herald (Dec 1921 - Mar 1922)

February 4, 1922 EXHIBITORS HERALD 67 "Lady Godiva" Is Said to Follow Closely Tennyson's Original Poem Associated Exhibitors Announce That Production Will Be Published Early in March — Plan Spectacular Exploitation Report Big Interest In "The Sin Flood" Able Cast in' Play Said to Be One of Important Factors The cast of able players in Goldwyn's six star special "The Sin Flood," from Henning Berger's drama "Syndafloden" is reearded as one of the big attributing reasons for the interest in the picture among exhibitors of the country. Preliminary interest in the film, accord ng to Goldwyn offices, exceeds that of any of its previous productions before initial showing. Stars in Cast In the cast are six stars, with five other players who have attained a following playing important parts. The two featured players are Helene Chadwick and Richard Dix. Miss Chadwick has appeared in numerous previous Goldwyn productions as has Richard Dix, whose first appearance as a Goldwyn leading man was in "Dangerous Curve Ahead." Directed by Llyod James Kirkwood is another prominent member of the cast, who has also attained popularity on the stage. Among recent Goldwyn photoplays in which he has appeared are "The Branding Iron." "A Wise Fool," "The Scoffer" and others. Ralph Lewis also has starred in numerous pictures and is another former stage player. Other players of prominence in the production, which was directed bv Frank Lloyd, are John Stepplin '. William Olamond, Otto HofT.nan, L. H. King, Darwin Karr, and Howard Davies. Authors in Race Writing Stories for Productions For Katherine MacDonald Two sc:een authors, Charles Logue and Violet Clark, are vieing with each other for literary honors at the Preferred Pictures Studios, at Los Angeles, where Katherine MacDonald features are made for Associated First National. Mr. Logue has written two stories for the use of Miss MacDonald, "The Infidel," soon to be published by Associated First National, being one, and another story, as yet unnamed, on which Miss MacDonald, Director Chet Withey and a company that includes Nigel Barrie, Charles Gerhard, Charles Clary, Mona Kin~sley, Ethel Kay and others are now working. _ M; s Clark wrote "Domestic Relations" which was completed recently by Miss MacDonald, and now B. P. Schulberg, p-csident of Preferred Pictures, announces the purchase of another Oak story, entitled "Conquer the Woman," wh ch is to be made as soon as the Logue production is filmed and edited. 125,000 Feet of Film Used in "Nero" Scenes Something of the magnitude of "Nerr>." which J. Gordon Edwards has recently completed in Rome for "Will-am Fox, is :ndicafed hv word received that 125.000 feet of film was taken in mM-'ng -he massive scenes. Mr. Edwards is now cuttmg the film before start-'ne on another big special to be made abroad. Associated Exhibitors, in announcing the publication early in March of '"Lady Godiva," declares that no finer version of a literary classic has ever been made. The company is distributing the feature for Wistaria Productions. In its entirety, the picture is said to follow closely the theme of the original Lord Alfred Tennyson poem. Many of the titles are in the author's own words. Erect Entire Village Associated Exhibitors declares that no opportunity has been lost to surround the production with the correct atmosphere of mediaeval England, even though a true delineation made necessary the erection of an entire village, surmounted by the massive feudal castle around which much of the action takes place. Spectacular exploitation throughout the country is planned. On the program of current publications is "Handle with Care," an Al and Ray Rockett production. This picture went into the theatres on January 22. The production takes a dramatic theme and treats it in a semi-humorous manner. Grace Darmond in Lead In the cast, which is headed by Grace Darmond, are Patsy Ruth Miller, Harry Meyers, James Morrison, \\ illiam Courtleigh, Landers Stevens and William Aus tin. A Playgoers picture which has been completed for distribution in February by Associated Exhibitors is "Hills of Missinf Men." The distributing company declares that there is a wide demand for the J. P. McGowan series. "Marry the Poor Girl," starring Mr. and Mrs. Carter DeHaven and distributed by Associated Exhibitors, is duplicating its stage success upon the screen, according to the company. Word from the Coast states that work is well under way on the second Leah Baird Production for distribution by Associated Exhibitors. The first, "Don't Doubt Your Wife," will be issued during March. The working title of the feature now being made is "When the Devil Drives." Paul Scardon is directing. Another picture which will be available in March is "Woman Wake Up," starring Florence Yidor. The cast which supports Florence \ idor includes George Meredith and Louis Calhern, and the production has been described as a comedy drama of the highest quality, both in settings and story, which is in keeping with the nature of the Florence Vidor productions." Carey in East Nails Rumors He Will Make His Own Productions Harry Carey, former Western star of Universal-Jewel productions who recently severed his connections with Universal is in the east making his first visit to his home town, New York City, in seven years. In a statement issued he denies emphatically that he is contemplating making his own productions. "The first rumor I want to set at rest," says the star, "is the one that I am about to make my own productions for states rights release. I have no intention of producing my own pictures. I think too many actors and actresses have tried to manage their companies and direct themselves and failed. "Because an actor is a success on the screen is no reason to believe that he is a good executive. I am quite willing to entrust my fate to men who have proved they are good production managers and directors." LARRY SEMON'S NEW STUDIO is started at Los Angeles, California. Those present (left to right) in the foreground are: George E. Cryer, mayor of Los Angeles; Lucille Carlisle, Larry Semon, and Albert E. Smith, president of Vitagraph.