Exhibitors Herald (Dec 1921 - Mar 1922)

February 4, 1922 EXHIBITORS HERALD 71 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD, 417 S. Dearb orn St. Chicago. First National R. S. V. P., with Charles Ray.— Excellent picture which pulled big for the box office. Charles Ray is a strong drawing card in Oklahoma City and his pictures always draw a splendid big business. — William Noble, Empress theatre, Oklahome City, Okla. — General patronage. Molly O, a Mack Sennett production. — Best picture in several weeks. Offers good opportunities for exploitation. Excellent business. Held over for second week. — Samuel Harding, Liberty theatre, Kansas City, Mo. My Lady Friends, with Mr. and Mrs. Carter DeHaven. — Poor picture. Will not draw at all. People were dissatisfied, as there is nothing to the picture to please anyone. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. TWO MINUTES TO GO, with Charles Ray. — A little slow but nevertheless a dandy picture and did big business. Ray is a favorite here. Picture well received. Had the local football team attend the opening night in a body. Advertised the fact and all the students tried to get in. — Frank L. Browne, Mgr., Liberty theatre, Long Beach, Calif. — Transient patronage. The Silent Call, with a special cast. — Great! Give us more like it. — Meyers & Ford, Star theatre, La Grande, Ore. — Small town patronage. Bits of Life, a Marshall Neilan production.— Four short stories, each a gem, strung together in a very clever manner. — Mrs. R. G. Jordan, Hinsdale theatre, Hinsdale, 111. — Neighborhood patronage. One Arabian Night, with Pola Negri. — Played on the same bill with Buster Keaton in The Boat. It made a good combination. Consensus of opinion was The Boat was one of the funniest comedies ever shown. The feature received great stories from news critics. Business good. — Frank L. Browne, Liberty theatre, Long Beach, Cal. — Transient patronage. Love's Penalty, with Hope Hampton. — Star and play proved satisfactory as regular program picture. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. The Golden Snare, with a special cast. — A mighty good Northern picture, but not as good as some other Curwoods that I have played. Snow scenes nice. Got it by and pleased. — E. O. Ford, Broadway theatre. Brooklyn, la. — Neighborhood patronage. The Oath, with a special cast. — Good picture and went over good. Pleased 85 per cent. — E. J. O'Neill, Broadway theatre, St. George, New Brunswick, Can. The Old Swimmin' Hole, with Charles Ray. — Acting of Ray was good, but only a kid picture. — O. Trayer, Lyric theatre, Rugby, N. Dak. — General patronage. A Small Town Idol, a Mack Sennett production. — Positively the most elaborate comedy we ever saw in our lives. It kept the audience in a happy state and every one left the house tickled. Book it and advertise it big. It will certainly please. It is a long seven reels altogether, but it does not drag. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. A Woman's Place, with Constance Talmadge. — One of Constance's best. This ought to make her a little stronger. It's different from what she's been doing. Her eyes don't make this; it is her ability.— A. L. Picker, Rex theatre, Ironwood, Mich. — Neighborhood patronage. The Sign On the Door, with Norma Talmadge. — One of the best pictures Norma has delivered for some time. — Meyers & Ford. Star theatre, La Grande, Ore. — Small town patronage. The Wonderful Thing, with Norma Talmadge. — Norma gives a good performance but is not called upon for a great deal of effort. Not her best but pleased her admirers. Good attendance. — E. W. Werner, Warwick theatre, Kansas City, Mo. Bob Hampton of Placer, a Marshall Neilan production. — This one was a bloomer for me. Western Indian stuff is dying. People's ambitions are for real productions that elevate. Poor business PECK'S BAD BOY with Jackie Coogan. — In 1905 I came west with Peck's Bad Boy, who was a young law student and as modest and fine a chap as any one would care to meet. Little did I dream that some day I would be making money on his name. Dog gone it! Sam Wood and Jackie Coogan put over such a barrel of laughter that I couldn't extract a note from my musicians, whose eyes were glued to the picture— and the violinist had given up playing in a big Kansas City theatre and come to this jerkwater town because playing in the big picture theatres bored him to death and he wanted to get away from it. My usher also forgot to take the tickets and the whole force became demoralized. Please, Mr. Wood, don't let this happen again. We tapped 'em for 50 and 25 cents, throwing in a Semon comedy for good measure. PHILIP RAND, Rex theatre, Salmon, Idaho. two days.— R. A. Kirby, Star theatre, Monroe, Mo. — Small town patronage. Mother o' Mine, a Thomas H. Ince production. — Not up to expectations. Drew only fair patronage. Don't overstep yourselves buying this one. — C. C. Griffin, New Piedmont theatre, Oakland, Cal. — Neighborhood patronage. Not Guilty, with a special cast. — This is what I would call an excellent picture. Good story, good photography and good acting. Business good, considering the times.— -F. H. Gatcomb, Armstrong's theatre, Vanceboro, Me. — Small town patronage. Stranger Than Fiction, with Katherine MacDonald. — Good picture and business. —William Noble, Oklahoma City, Okla. — General patronage. Love's Redemption, with Norma Talmadge.— A corking good picture. Star, as usual, great and beautiful. Scenes were also beautiful. All a magnificent, 100 per cent entertainment. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Pilgrims of the Night, with a special cast. — A picture greatly appreciated by my audience. Any flaws evident were overlooked on account of the many good features of direction and acting. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Scrap Iron, with Charles Ray. — Very nice picture. Boost the fight. It's a good one. — O. Trayer, Lyric theatre, Rugby, N. D. — General patronage. Bob Hampton of Placer, a Marshall Neilan production. — A splendid picture. A pleasure to run a picture like this. Some came to see it twice. Should please big majority anywhere. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. THE SKY PILOT, a King Vidor production. — If all pictures were like this one it would be a pleasure to be in the business whether you lost money or not. Everybody liked it and told me so. It had the most beautiful scenery I have ever seen in any picture. If you show this one get the churches back of it. — Harry G. Weaver, Gem theatre, New London, Missouri.— General patronage. Gypsy Blood, with Pola Negri. — As this picture ran through the machine the audience gradually left the house. When the end came we didn't have a dozen people left. It's a box office flivver. Lay off of it. She was great in Passion, but not in Gypsy Blood. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. One Arabian Night, with Pola Negri. — Business way below average on a twoday run. Technique of picture perfect. Foreign production. Not a picture that will please the masses. Eight reels. I will be glad when we do njt have to run