Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000550 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000550
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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78 EXHIBITORS HERALD February 4, 1922 CULLEN LANDIS, popular juvenile star, in a scene from "Watch Your Step," a forthcoming Goldwyn production. cure for the blues. — D. L. Hill, Pickwick theatre, San Diego, Calif. — Transient patronage. The Fire Eater, with Hoot Gibson.— Fine. Did a good business. Hoot is there. — Lewis & Brisco, Princess theatre, Elwood, Ind. — Transient patronage. The Unknown Wife, with Edith Roberts.— A very good picture that pleased the big majority. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Dangerous Moment, with Carmel Myers. — Patrons seemed fairly well satisfied with this picture. — R. O. Baker, Baker's Electric theatre, McCune, Kans. — Small town patronage. Cheated Hearts, with Herbert Rawlinson. — Fair program picture to fair business one day. — Meyers & Ford, Arcade theatre, La Grande, Oregon. — Small town patronage. The Blazing Trail, with Frank Mayo. — A good picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Torrent, with Eva Novak. — This is about the poorest excuse for a picture Universal has ever made. Photography and story both poor. — J. J. Hoffman, Happy Hour theatre, Burke. S. Dak. — Neighborhood patronage. The Shark Master, with Frank Mayo. — Poorest Mayo picture to date. No action. Out of door scenes beautiful. Title mis-named. — Philip Rand, Rex theatre, Salmon, Ida. — Small town patronage. False Kisses, with Miss DuPont. — A good program picture. Miss DuPont uses the same expression too much. The rest of the cast is fine. — Chas. Kuchan, [dylhour theatre, ("anion, 111. — General patronage. Dr. Jim, with Frank Mayo. — A fair production only, with poor drawing power. — I). I.. Hill. Pickwick theatre, San I)i<Ko, Calif. — Transient patronage. Danger Ahead, with Mary Philbin. — i,.,... i program picture Makes 'cm gutth and makes 'em laugh. Action at right time. Did a nice business. Such pictures are making my business better. — L. G. Benefield, Mars theatre, Pendleton, Ind. — Neighborhood patronage. No Woman Knows, with a special cast. — Great. Some of my patrons remarked as follows: "Better than The Old Nest." "As good as Humoresque and very much like it." Sure did please, don't be afraid to go the limit in advertising. — D. F. Thornburg, Liberty and Overland theatres, Nebraska City, Nebr. — General patronage. The Beautiful Gambler, with Grace Darmond. — Good picture and pleased a fair sized audience on a stormy night. The picture is there and well acted. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. Action, with Hoot Gibson. — If they keep Gibson in this kind of pictures we will have no kick coming. It is fine. — R. Ross Riley, Wigwam theatre, Oberlin, Kans. — General patronage. The Beautiful Gambler, with Grace Darmond. — Very good, with a fine working star. A picture which should please the majority. — Kelley & Roush, Rex theatre, Custer, Okla. — Small town patronage. Playing with Fire, with Gladys Walton. — Picture fair. Business punk. Nuff sed. — Lewis & Brisco, Princess theatre, Elwood, Ind. — Transient patronage. Luring Lips, with Edith Roberts. — Dandy program picture. Better than the average. Ciood business and pleased 100 per cent.— E. J. O'Niell, Broadway theatre, St. George, New Brunswick, Can. Tiger True, with Frank Mayo. — Our patrons have never raved about Mayo until this picture. It's the best he has ever made. — J. J. Hoffman, Happy Hour theatre, Burke, S. Dak. — Neighborhood patronage. The Millionaire, with Herbert Rawlinson, — Drew good business. Picture well received. — IX L. Hill, Pickwick theatre, San Diego, Calif. — Transient patronage. Society Secrets, with Eva Novak.— Ran this picture to a Saturday night crowd. Seemed like every one in the house stopped to tell me how they liked it. The best picture I have run for a long time.— Harry G. Weaver, Gem theatre, New London, Missouri. — General patronage. Reputation, with Priscilla Dean.— A vehicle for the star, but a pretentious one. Dean again demonstrates that she is one of the best in the business, and that she thoroughly understands the art of makeup.— E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Man Tamer, with Gladys Walton. — Very good, but not as good as some others she has starred in. — Kelley & Roush, Rex theatre, Custer, Okla.— Small town patronage. Sure Fire, with Hoot Gibson.— This was my first feature made by Hoot and was not as good as I had expected from all reports. However, it pleased my people and that's what counts. — E. O. Ford, Broadway theatre, Brooklyn, la. — Neighborhood patronage. Short Skirts, with Gladys Walton.— It is good, as can be said of all her pictures so far. Universal better hold on to this star. She is going to be as popular as Mary Pickford some day— R. Ross Riley, Wigwam theatre, Oberlin, Kans.— Small town patronage. Wolves of the North, with Eva Novak. — A good picture. Snow scenes fine.— Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Rage of Paris, with Miss DuPont. Exceptionally good program picture. Played to exceptionally good business. As long as Universal is as fair to small town exhibitor as now, we say make room for the Universal. Have yet to receive a bad one.— L. G. Benefiel, Mars theatre, Pendleton, Ind. — Neighborhood patronage. Rich Girl Poor Girl, with Gladys Walton.— This is just as good as her others and the children especially will enjoy it. — J. J. Hoffman, Happy Hour theatre, Burke, S. Dak. — Neighborhood patronage. Tiger True, with Frank Mayo.— Good picture. Patrons enjoyed this one. — R. 0. Baker, Baker's Electric theatre, McCune, Kans. — Small town patronage. Vitagraph Flower of the North, with Henry B. Walthall. — Splendid. Played to good business. Book this for small towns, it will please 100 per cent. — E. J. O'Neill, Broadway theatre, St. George, New Brunswick, Can. The Son of Wallingford, with a special cast. — Personally liked the picture, but it was not a money getter. Would have done better had it not rained very hard for three consecutive days. Not a single prominent name in the cast hurt also. — Frank L. Browne, Mgr. Liberty theatre, Long Beach, Calif. — Transient patronage. No Defense, with William Duncan. — To those that like a rough picture this will go over good. It has plenty of action and thrills. The audience seemed to like it.— W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Princess Jones, with Alice Calhoun.— Fine comedy drama. Clean story. Will please anywhere. — J. J. Hoffman, Happy Hour theatre, Burke, S. D. — Neighborhood patronage. The Vice of Fools, with Alice Joyce.— A very good program picture. Was liked