Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000567 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000567
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 11. 1922 EXHIBITORS HERALD HE POPE EVER. FILMED w m HE POPE EVER. FILMED A FORTUNE IF RELEASED AS SPECIAL We don't have to tell you what a cleanup International could make it it released this as a special. You know it as well as we do. When you corner the market on a commodity you can demand and receive any price you ask jor it. We have cornered the market on these pictures but we'd rather make friends than momentary big profits. International News Service mean service in every sense of the word and big scoops are only a part of that service. NO EXTRA CHARGE These remarkable pictures are coming to you in a regular release, on the regular schedule at the regular price. It cost us thousands of dollars to procure them and thousands more dollars to rush them out ahead of schedule, and we are hoping to get it all back— in your good will. It's a big opportunity for you. Go to it and make as much money as you can. The more you make the better we shall be pleased. ONE MORE VICTORY FOR INTERNATIONAL EXHIBITORS Just a word to exhibitors not showing the international Xews. We've told you time and again of scoops and beats we have secured. We've tried to impress upon you that International Xews, backed by the world-wide Hearst newspaper organization, has greater facilities than anyone else to secure the news first. Here is just one more instance of what we have been telling you. You can't afford to deny your patrons this greatest of scoops. Better sign your International News contract today, get the benefit of this scoop and be ready for those to come.