Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000571 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000571
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 11. 1922 EXHIBITORS HERALD Presents IN Associated Exhibitors Mr .AND Mrs Carter De Haven Marry The Poor Girl Production Personally Supervised By Carter De Haven From Oliver Morosco's Stage Success By Owen Davis Adapted By Rex Taylor Directed By Lloyd Ihgraham "The audience laughed so hard that people stopped in front of the theatre to see what it was all about" — That's the way one exhibitor described its success. "Marry the Poor Girl" is a surefire audience feature with the box-office lure of lace, lingerie and laughter. It's a rare matrimonial tangle, with a new and funnier complication breaking every minute. It builds up to a climax that is an absolute riot. Your audience wants fast-moving, humorous entertainment. Here it is. Book It For Them