Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000577 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000577
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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The Mightiest Flood Scenes Ever Screened '"pHE CALL OF HOME" is a "natural" hit. A tremendous cataclysm of nature— a stupendous flood that sweeps an entire valley to destructionis the astounding climax of a picture that will also sweep the country and make bumper money for exhibitors. The reviewers have been jolted out of their usual calm aid have proved their willingness to give credit where credit is due. MOTION PICTURE NEWS says: "A well balanced picture. Holds the suspense up to the final moment. Principals do good work. Nice characterizations. No artifical note to mar. Even 'the bits' are admirably executed." MOVING PICTURE WORLD says: "A group of flood scenes that are as fine as anything of the sort that has been doneftefore." BILLBOARD say*; "There is a thrilling punch in this picture." Other reviewers praise the picture enthusiastically. Nothing succeeds like successes. Play this hit and run up your bank balance. Prints now ready at all R-C Exchanges. Win, R-C PICTURE.