Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000579 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000579
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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What "American" Offers The Independent Producer: \t Intelligence ! 2. Entry into the better and the best theatres. 3. The respect, confidence and patronage of exhibitors. 4. An accurate and thorough knowledge of what materials should be produced. 5# m Rapidity in making cash settlements with the owners of pictures. 6# No unfair and dishonest charges made against Producer revenues. 7# Capability and enthusiasm behind your pictures. 8. The best advertising and exploitation ever known in this industry. 9. An organization of managers and salesmen in the field with power and personal standing. 10. The oldest organization in this industry from the standpoint of an association of capable men with each other. New offices, yes — but a trained, tried, tested sales machine that can always look its customers squarely in the eyes without flinching. We are ready to announce a score of completed productions of high calibre and sure appeal — all from independent producer sources. fc ! k=.lJ~~ =ejt=^— 1 \ . RELEASING CORPORATION WALTER E. GREENE, <P«Wm< F. B. WARREN, Vice-President Home Offices 15 West 44th Street, New York City Telephones: Vanderbilt 7078-7079