Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000580 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000580
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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18 EXHIBITORS HERALD February 11, 1922 One reel real laff every week! What names/ Charles Dana Gibson Coles Phillips, Maxfield Parrish FXLeyendecker, George Ade Walt Mason, Wallace Irwin Meredith Nicholson, Don Marquis/ What class! Pretty girls -Snappy lines Novelty plastique~ Riotous cartoons/ Oh,Boy!.' What a LIFE -saver for any show / Prints at all Wid Gunning Exchanges now ~ get aboard the bandwagon early III Otie Firstrun Prize of the Year! Directed by Ashley Miller m.p.d.a. Einn Atlanta Boston . BlrFALO I'lEVELAN Chicaco Cincinnat Dallas Damn . Dl-thoit Orncts 1S40 Broadway. Nev. Y 146 M 19 Pirdnmnt Si 257 Franklin Si. 607 Film Bttkogl Bld» Bin Soolh » ..l.j-l. Ave. .. . . . Pionrtr Si. and Broad' 1413 Commerce S 1711 Broadway . . . . 143 FjI.I Kliiabrlh Si. Film nids . 1 Till and Main Sl^ Kansas Cm 838 Soulll Wise Si IjOS AmMM 16 North Fourth Si MiNNiArous 729 Sevcnih Avenue Nlw Yoiik Cm 1235 Vine Si Pmiladiljuia 1201 Ldierty Ave. PrmjUi«CH 2*1 Turk Si San Fbancisco 2021 Third Ave. StATTUl 3617 WlfJrifafrM Ave St. Lolts 525 Thirteenth St.. N. W. . Wasminltok WEST COAST PRODUCTION HEADQUARTERS, 6411 HOLLYWOOD BOULEVARD, LOS ANGELES