Exhibitors Herald (Dec 1921 - Mar 1922)

36 EXHIBITORS HERALD February 11, 1922 .MARTIN J. QTJIGLEY PUBLISHER/ &> EDITOR Published every Wednesday by Martin J. Qulgley. Editorial and Executive Offices i 417 Sooth Dearborn street, Chicago, Illinois. (Telephone! Harrison 9248-9249.) New York Offices 1476 Broadway. (Telephone: Bryant 13CS and Bryant 5111.) Los Angeles Office! 543 South Spring St. (Telephone 660-10.) All Editorial and Business Correspondence should be addressed to the Chicago Offices. Subscription Prices United States and Its Possessions, Mexico and Cuba, $3.00 a years Canada, $4.50 a years Foreign Countries (Postpaid), $5.00 a year. Single copy, 25 cents. Copyright, 1921. All Rights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XIV. February 11, 1922 No. 7 A five per cent tax on state right sales has been proposed. It probably would be difficult to discover a single branch of the industry which is less able to shoulder any new burdens at this time than the state rights field. It is a matter of common knowledge that this department of the industry has been through a period of severe depression and the outlook for the immediate future is none too bright. * * * It is to be hoped that the case against the imposition of this tax shall not be left to the state rights organizations. Companies maintaining national distribution, of course, cannot be asked for help in this matter, but such is not the case witli respect to exhibitors . The ex hibitor is very pertinently interested in the welfare of the state rights method of distribution. It supplies for him an independent source of product which at times has proven of singular advantage. Exhibitors, through thefr organization and by personal activity, should seek aggressively to forestall the imposition of the state rights sales tax. * * * The announcement that the Famous Plavers-Lasky corporation will celebrate its tenth anniversary in March brings to mind many interesting facts in connection with this organization in particular and with the industry in general. The ten-year period during which this company progressed from a small beginning to its present great proportions has been the period in which this industry has taken its place among the great industries of the world — and Famous Players has played an important part in this development. * •* * Looking back over the ten-year record of Famous Players one fact stands out prominently : It is that the product of this organization has been in the vanguard of the artistic development of the motion picture. From the outset this company lias operated on a policy of quality production and to an extraordinary degree i-t has been successful in producing pictures of high artistic merit which also had among their qualifications a real box office attraction. Many great productions have been given to the trade by this organization and thousands of exhibitors can point to this product as the nucleus around which they built up their business. * * * One other feature in connection with the product which has been issued by Famous Players since its inception is entitled to notice: A uniformly high moral standard has been maintained and this fact applying to the product of the industry's greatest organizations has on many occasions served effectively the interests of the whole business. Re -Takes J. R. M. Won't It Be GREAT— When every feature is a winner, When vaudeville actors refuse to take bows, When the price of a qt. doesn't stagger you worse than the contents, When every landlord has a heart. ♦ * • ♦ Our Weekly Lie Last week we saw a Canadian Northwest picture that didn't have mounted policeman in it. Or an Awful Liar! That N. Y. theatre, manager who saved $35,000 "his day's receipts" from two burglars is either a darn good manager or a helluvafine press agent. * * * A Tip for the Stars "Stronghcart" the dog that starred in "The Silent Call" was scheduled to make personal appearances in New York at the Capitol theatre, this week, but owing to other picture work was unable to attend, so he had his cousin "Flash" do the honors. This looks like a doggone good idea to us. Wish more of the stars would do it. * ■ * * "Charles Kay joins the Big Four" — Headline. Thus making the "Big 4" the big seven. * * * They're All Wise Fox is looking for a "real vamp" for "A Fool There Was." She'll have to be a real oitc to fool the men folks nowadays. IN THIS ISSUE OS sit. ( I VL INTEREST Innounclng a Scries »f Articles by Monte W. Solin The rir*t Review of "Penrod," new Mellon production NEWS ui THE W EEK si* Investigations Started of Knlcki-ri ker Theatre Catastrophe . :i7 Theatres Issue i Itlmatum <>n Sale of Elf Inm t» Churches :w \< \> i»rk Exhibitors Expect MH»<> to v 1 1 <••■•■ Convention !W* United \ rl lo t n Closes for lllslrilill Uoa of Ra) Films 3» Reformers Ire on Rampage in Number ..i States ■.lnl< « onrl llolil at Theatre iii<-k ■Uon'a Boycott Criticism <>f Chicago l>:iili<'s Decry Hays Appointment Recommends Regulation <•> Hoilj Investigating Industry Christie Company Made Defendant in Teat Tas Collection fuse Eastman Industrial Takes Public Through Big Film Plant DEPARTS! i :\TS Pictorial Section The Week in N<»» lurk tfonej Making Ideas The Theatre Public Rights League Reviews Willi lln Procession in I. (is \imclcs Letters from Readers What Hie Picture Dili for Me Theatre Equipment Chicago Trade Events Guide in Current rii-tures 13 is .Ml Nominations Closed Since printing our Questionnaire last week we have been literally swamped with replies, and we hasten to announce that we have decided upon a name for the James horse. Therefore, do not send in any more names for the steed. He's all fixed up. We'll tip you off in due time. G. R. Harries, proprietor, Isis theatre, Broadwater, Neb., says "Tell the manager of the James Horse Fund that I will play Black Beauty next week. I can't send him Black Beauty for Vitagraph thinks too much of him, but I have a Hitchin' Post that I could send him. Thanks Mr. Harries, we may need it. In the meantime save your cush for JAMES HORSE WEEK.