Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000611
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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February 11. 1922 EXHIBITORS HERALD 45 I If I 'imiMiiiMiieh Knickerbocker theatre, Washington, D. C, the roof of which collapsed on Saturday night, January 28, resulting in the death of 108 persons and injury to 130. Six investigations into the cause of the accident have begun. Story of disaster is published on page 37. ODD BITS A new use for the motion picture. Omaha's fine new World Theatre. The Knickerbocker before the catastrophe. Spencer-Lay Company, 15 West 37th street, New York, has placed on the market a machine for showing daylight motion pictures as a practical advertising medium. Above is a view of the machine while below is pictured a crowd attracted to a window in which the new Movie-PictoAd is operating. No operator is required. The device runs off a 500-foot film in seven minutes. In the production of the fifteen episode animal serial Warner Brothers are constructing a number of large and unusual sets, one of which is shown in the picture above. The chapter-play co-stars Grace Darmond and Philo McCullough. It is now in the course of production under the supervision of Sam Warner. The title is "Shadows of the Jungle." One of Omaha's finest playhouses will be the World, which will be operated by World Realty Company, controlling the Sun, Moon and Muse theatres. Elaborate appointments are promised by the management of the house which rvill seat 2,500. Music will be furnished by a symphony orchestra and a Wurlitzer Unit Organ. A complete description of the house is published in the "Theatre Equipment" department.