Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000612
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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46 EXHIBITORS HERALD February 11, 1922 Jackie Coogan, seen here with "Sherbit" Jackson, has just completed a new production which has not been titled. VARIETY Jackie Coogan in a New Feature— First Feature Length Picture in Prizma Color Produced — New "Visual Symphony" Offered — Sacred Films Completing Another of Series — R-C. Announces Gasnier Production R-C Pictures announces that L. J. Gasnier has made an intensely human picture from George Agnew Chamberlain's "Home" which will be published on February 5 under the title "The Call of Home." In the principal roles are Irene Rich, Ramsey Wallace and Leon Bary. f Ik This it a scene from "The Glorious Adventure," said to be the first feature photoplay ever produced in color with the color in the film. The picture was produced by J. Stuart Blackton in England and was photographed in Prizma color. Lady Diana Manners stars. Sacred Films, Inc., which is producing Old Testament narratives, is now completing the fifth of the series. It will be called "Abraham." In the above picture is the actress portraying Sarah, the wife of Abraham. These Old Testament films are being distributed on the state right market. This is a scene from the first of the "Visual Symphonies" being produced by Visual Symphony Productions, Inc. The producers believe that these films, which are interpretations of noted musical compositions, will take the place of elaborate presentations. The first of the series is Saint Saen's "Dans Macabre."