Exhibitors Herald (Dec 1921 - Mar 1922)

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48 EXHIBITORS HERALD February 11, 1922 The WEEK in NEW YORK DR. HUGO RIESENFELD had a party last week. He didn't know anything about it until it happened. Last Thursday night, after the final performances at the three theatres managed by the genial doctor, the heads of the various departments of the three organizations captured him in the lobby of the Rialto and informed him that it was his 43rd birthday. "Well, so it is," replied Dr. Riesenfeld, "Who would have believed it?" No one answered the query, but they led him into the Rialto projection .room, where an elaborate supper had been prepared. During the course of the feast Dr. Riesenfeld was presented with a silver tablet, on which his number of years was not inscribed. Among those present were Felix E. Kahn, Lawrence A. Walsh, Donald M. Campbell, Fred A. Cruise, Max Cooper, Joseph Littau, Ludwig Laurier, Frederick Stahlberg, Emanuel Baer, Viston Wagner, Edward Falck, Josiah Zuro, Joseph LaRose, Harry Rubin, George C. Schor, Claude Millard, Harry Sheehan, Abe Brenner, Robert A. Barnet, Henry Falk, Max Haskell and Abe Meyer. * * * Charles Davis, 2nd, Arrow P. A., pulled an exploitation stunt last week by sending John Russell, producer and star of "Ten Nights in a Bar Room" on an aeroplane trip from Garden City to Newark, where the picture opened last week. It was Mr. Russell's first flight, and after he had landed he was asked if he had any sensation of fear. He said he had not, and then continued: "I am an optimist, and just as we flew over the Statue of Liberty I thought of an old story and laughed until my pilot thought I was crazy. The story was of the man who fell out of the sixteenth story window and as he passed the eighth floor windows was heard to remark, 'Well, I'm all right yet.' As we passed the Statue of Liberty I said to myself, "I'm all right yet." * * * "Pharoah's Wife," the Ernst Lubitsch film brought over to this country by the German director himself and turned over to Famous Players for distribution, is to be "The Loves of Pharoah" by the time it goes into the play houses. It is to be hoped no one tips off Mrs. Pharoah. * * * Victor Wagner, conductor of the Criterion theatre orchestra, is back at his post after more than two months of illness with pneumonia. Drago Jovanovitch, assistant director at the same house, who was stricken with the same ailment recently, is still ill but is improving. * * * Carlo Encisco, the brilliant young Mexican tenor, whose singing has been one of the features of the Riesenfeld theatres for the past year, died of pneumonia last week. He was 24 years of age and five years ago won himself a prominent position in grand opera in Mexico City. * * * And now it is rumored that Bebs Daniels is soon to be married to Jack Dempscy, the heavyweight champ. Isn't it awful what some of these press agents hand to our beautiful young screen stars? The Motion Picture Salesmen, Inc., will give a theatre party, dinner and dance on February 4, at which the newly elected officers will be installed. * * * Harry Rapf, producer of "School Days," comes across with a new one. He says that recently one of his pictures was showing in Chambersburg, Pa., and a resident whose bank roll was as flat as a piece of tin foil, was so anxious to see the picture that he bought a dozen eggs, had them charged to his wife, then sold them at another store for enough coin to get by the gate. All of which Harry Rapf says shows — but you know what it shows. * * * Saul Rogers, vice-president and general counsel of Fox Films, as well as chairman of the legislative committee of N. A. M. P. I., has been ill for the past couple of weeks, but is recovering and is expected to return to his office this week. * * * Still these column blacksmiths are dealing wise stuff on what may be expected after Will Hays becomes the big boss. Here is the way one of them bats it out: " 'Gob' Gilky, the popular film comedian, was taken off the lot of the NoLaughs Comedy by an order from Will Hays. Mr. Gilkv made two comedies in which he did not use bathing girls and also left off the 'chase.' His sentence will arrive tomorrow." And here is another one: "C. Amera Hogg, star of the Hardputt Harriers Productions, Inc., was sentenced to sit through four of his own pictures by Will Hays, the movie boss. Mr. Hays saw one of them himself, by accident." + * * Maud Robinson Toombs, the demon press agent, is hunting for someone to do something she has read about ever since she began reading, but has never seen done. Says Maud Robinson: "I don't remember of ever reading a story in which a villain was one of the characters, but what that villain at some stage or other of the story gnashed his teeth in rage. Now I have never seen anyone in real life, or reel life, gnash his teeth, and I don't seem to know how to gnash my own, although I have stood in front of a mirror and tried. I'd like to find someone who knows how to gnash his teeth, and get him to gnash a few gnashes for me." So if any of you know how to do this little thing, you can confer a great favor on Maud Robinson. * * * Everybody thought William A. Brady, theatre owner, play producer, N. A. M. P. I. president, et. cet., was out of the fight game when he relinquished his interest in the Dempsey-Carpentier bout to Tex Rickard. But he isn't. Or at least he is makinK a valiant effort to get in again. Mr. Brady has offered a $200,000 purse for a scrap between Jack Dempsey and Harry Wills, the shining Ace of Spades of the fistic ring, and has posted $.r)0,000 in a New York bank as evidence that when he says it he means it. But what a lot of persons are wondering about is, if Mr. Brady really wants a scrap, why does he go outside of the industry? John S. Spargo. Fred E. Baer Director of Advertising and Publicity for Kineto Co. of America THE photograph of Fred E. Baer does not bear (nothing sinister intended) any great resemblance to that of Thomas A. Edison, but they are brother inventors, just the same. Mr. Baer' fame is not as widespread as Edison's, but he's young yet, so give him a chance. The only one of Mr. Baer's great inventions which he has so far made known to the public is the four handed hand shake — two of his and two of the other fellow's. It came about this way. Recently Mr. 1 Baer hied himself off to Chicago and took unto himself a wife. His return from the honeymooning period came at about the time Mr. Baer's company completed the first of the Official Urban Movie Chats, of which he thinks pretty well. Many callers at his office shook hands with Baer and congratulated him. Baer would reach out one hand, and ask: "On what?" No matter which of the two big events was given as the cause of the Congrats, Baer would reach out the other hand, and raise the handshaker one by making it double — one for the Movie Chats and one for the wedding. Mr. Baer frankly admits being born in Belleville, 111., of which city he says St. Louis is a suburb. After graduation at the University of Illinois, he entered newspaper work in St. Louis, later coming to New York papers via those of Philadelphia. He had military experi ence in the 305th Infantry for two years during the war, but does not insist on telling everyone of it. Publicity manager of Universal's New York Exchange, leaving there to accept the position of director of advertising and publicity of Kineto Company of America, and the Urban Motion Picture Industries, where he is considered a fixture.