Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000618 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000618
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD February 11, 1922 H. J. GOULD, MANAGER OF THE HIPPODROME THEATRE, FORT WORTH, Tex., produced the lobby display shown herewith for the Universal production, "Conflict." Detailed description is superfluous in view of the excellent photograph submitted, reproduced in large dimensions to facilitate adaptation of the principles involved. Consistent readers of this department will accord it proper rank among the specimens of decorative handiwork reported in connection with this and other productions currently being advertised. NO MORE CONSISTENT DECORATIVE EXPLOITATION IS REPORTED THAN that from the Kivoli theatre, Portland, Ore., where each succeeding attraction is exploited to the full. The illustration presented here and the three single-column pictures upon the tpposite page show recent productions of Manager Metzger's staff. "The Sea Lion" was the