Exhibitors Herald (Dec 1921 - Mar 1922)

68 EXHIBITORS HERALD February 11, 1922 Conduct Preliminary Drive to Make Brunet Celebration Record Breaker Pathe Salesmen Will Compete in Six Weeks Contest As Forerunner to Anniversary Month Campaign, Feb. 27 to March 25 On March 6, Paul Brunet will have served four years at the head of Pathe Exchange, Inc. — two years as vice-president and two years as president. In recognition of his efforts on behalf of the organization, the sales force has planned an elaborate celebration, the principal sales campaign to open on February 27 and close on March 25. Conduct Trial Contest A preliminary contest will be conducted for six weeks prior to Brunet Anniversary Month in order that all branch teams may benefit by a "running start." General Manager Elmer Pearson, in announcing the sales campaign, states that prizes for the winning teams will range from $2,500 down to $500, with provisions made for giving equal awards in case of ties. One of the purposes of the preliminary contest is to effect a new division classification which will be based on the standing gained by each branch during that period. Signs Harold Lloyd Among the most recent activities of President Brunet was the signing, recently, of Harold Lloyd. Announcement of this was made in the February 4 issue of the Herald. The comedian, under his new contract, will apoear in six pictures to be produced by Hal Roach. Commenting upon President Brunet's fourth anniversary with Pathe, an official of the company said: "Upon the occasion of his fourth anniversary as the head of Pathe, Paul Brunet cannot escape feeling gratified over the fact that the course he has pursued har. produced an example of the finest morale throughout the organization to be found in connection with financial and com mercial activities in the United States. Unswerving loyalty and efficient service assured are his reward. Americans Get Control "These and other achievements of Mr. Brunet's were so well understood in the film world that when he was elected to succeed Charles Pathe as president of Pathe Exchange, Inc., the news was accepted as a matter of course. Neither was any surprise manifested when, a year later, it was officially announced that President Brunet had successfully negotiated control of the concern by the American stockholders and the existing American management. This event was accepted as a logical consequence of characteristic Brunet efforts in the direction of conservation of energy to be applied in clearly marked channels of efficiency. "In times of general business depression, the note of confidence sounded by Paul Brunet in published statements recording the reasons for his unshaken optimism have been received in the light of a genuine public service. In the motion picture field, many exhibitors, disheartened by continued discrepancies between the amount of their permanent investment and their current receipts, have testified that the renewed inspiration to 'stand by their guns and win out' was furnished by Mr. Brunet in these statements based on his own observation of actual conditions." New Pathe Comedy Ready "Stage Struck" is the title of the forthcoming Hal Roach comedy featuring "Snub" Pollard, which has been scheduled for publication by Pathe the week of February 12. Report Big Interest In Arrow Production "Ten Nights in A Barroom" Meets With Success at Various Theatres Reports reaching Arrow headquarters on L. Case Russell's screen version of "Ten Nights in a Barroom" indicate that the production is being popularly received at various theatres at which it has been shown, according to Arrow officials. The production has been booked for an extended run in Toronto, Canada, starting January 30. Handle Exploitation Exploitation work in connection with the picture has been placed in the hands of Clinton White and Thomas A. Curran, special Arrow representatives. Simultaneously with its opening in Canada the picture will be shown by Wilmer & Vincent at Altoona, Pa. Lightning Photoplays of Boston reports that the film will continue at the Globe theatre for an indefinite run. At the Arcadia theatre, Reading, Pa., the picture has been held over for a second week's run. Establishes New Record According to Carr & Shad of the Arcadia theatre, the play is establishing newbox office records and is the first time a photoplay has run more than a week in Reading. At Newark, N. J., Arrow officials report that the picture played to capacity houses and was received with enthusiasm. J. Charles Davis handled the exploitation of the picture at its showing there. Educational to Publish Latest Mermaid Comedy The latest Mermaid comedy for publication by Educational has been completed under the supervision of JackWhite. The picture, in which Lige Conley has the featured role, has been given the title "Midnight." The story deals with a chamber of iiorrors and an offer of a big reward for any person who will sleep in the chamber over night. Conley, being in love with a girl and in need of money, accepts the offer, and his experiences are said to provide many humorous incidents. Elinor Lynn is the leading lady, and the cast includes Jack Lloyd, Cliff Bowes and Otto Friese. Bookings for R-C Week Exceed Previous Events The record number of day and date bookings reported by the R-C sales forces lor R-C Week, from February 5 to 12, reflects the popularity of the event among exhibitors throughout the country, according to Charles R. Rogers, general manager of distribution for R-C. "Already the bookings for the special attractions offered during R-C Week have reached a total far exceeding all previous records connected with such special occasions," says Mr. Rogers. Pathe to Publish New Fables Cartoon Feb. 12 "The Villain in Disguise" is the latest animated cartoon of the series of "Aesop's Film Fables" produced by Fables Pictures, Inc., and created by Cartoonist Paul Terry. The picture has been scheduled by Pathe for publication the week of February 12th. Conrad Nagel and Edith Roberts in a scene from Cecil B DeMille's latest Paramount production "Saturday Night," in which the rich Mr. Prentiss assists poor little Shamrock O'Day