Exhibitors Herald (Dec 1921 - Mar 1922)

February 11, 1922 EXHIBITORS HERALD 71 With the Procession in Los Angeles I By Harry Hammond Beall ANDREW J. CALLAGHAN is back among us, champing at the bit. and ill ready to resume picture producing. He returned from New York last week liter a six months' absence, and mentioned mysteriously that he has a new ind promising star on his books. * * * Hal Roach and Mrs. Hal, Mildred Davis and Harold Lloyd arrived this week liter a short trip to New York. * * * Rudolph Valentino has changed his name! He's now known as Rodolph, which is neither French nor Italian but a strange criss-cross probably between English and Irish. Such is fame! » * * Ann Forrest has returned to this country from France, where she has been working in pictures for Famous PlayersLasky. She is expected home soon, but is now spending a short vacation in New York. * * * "Faust" is to become a motion picture at the hands of that new prophet in the film world, Ferdinand Earle. Not a pic turization of the opera will it be, but Earle's conception of a story that goes back to Babylonian days and that appears in the folklore of every age since then. * * * John Griffith Wray, Thomas H. Ince director, who was severely poisoned by poison-oak during the filming of the final scenes of "Jim," has returned to the studios and is assisting in the editing of the picture. * * * Bebe Daniels, Paramount star, is spending the tag end of a vacation most delightfully — at a dentist. * * * Jack Dennis, film cutter at the R-C Studios, is back at work again after several weeks of convalescence following an automobile accident in which he was severely injured. * * * Two important events happened in the Douglas Fairbanks family early this week. First, the dynamic Doug shaved off his mustache, then he and his famous wife — need we mention her name? — went forth and bought a movie studio. Peeling $150,000 off the family bank roll— $75,000 from Mary's half, and a like amount from Doug's — they turned it oyer to Jesse D. Hampton, thereby becoming the proud possessors of his ten-acre lot with its complete shops, property department, dressing-room building, administration building, swimming pool and the second largest movie stage in the world. * * * A country-wide canvass by the Goldwyn Scenario department shows that public taste is swinging toward society dramas. Consequently, the company is in the market for a series of stories depicting life among the well-to-do. The announcement says these stories must have big, human themes. * * * H. H. Van Loan has been retained by Hugh B. Evans, Jr., to write titles for "Ridin' Wild," the Van Loan story which Evans produced with Roy Stewart and Marjorie Daw in the principal roles. * * * Constance Binney and May McAvoy, Paramount stars, both left last week for a hurried vacation trip to New York. They are expected back in six weeks. Miss McAvoy and mother were on a transcontinental train wrecked at Trinidad, Colorado, but neither were injured. * * * Claude Jensen, exhibitor magnate of the Pacific Northwest, is at the Alexandria, and is visiting the studios, giving orders for his 1922 photoplays. The firm of Jensen and von Herberg now controls thirty-one theatres. * * * Ray Leek of Metro has been appointed director general of the festivities which the "Wampas" are to stage next month. OCLLA MATT. PwCSKJO-t ROBERT 5EU-ECK. V<! LEV* J MATT SBC -TnCAS iTRAND Photo-Play Company LESTCH C. MATT. M»n**C»> 507-509 SOUTH SAGINAW STREET PHONE 1630 FLINT. MICH.. Jan. 12, 1922. Mr. J, H. Young, Manager, Vitagraph Company, Inc., 401 Joseph Hack Bldg. , Detroit, I'ichiran. l!y dear Hr. Young, I just completed a four day run at my Strand Theatre, with your James Oliver Curwood Special"FloSr of the'liorth", and it behooves me to say without any flattery, that this picture surpassed anytning I have shown during the business depression a a £°x°f^ce attraction. You may pass the good along to other exhibitors, and refer them to me as to the |£a^y f this picture and the wonderful opportunity it offers ror exploitation. As soon as your next special production is ready, kindly get in touch with me providing it is as good as "Flower of the North". In closing I wish to congratulate you and the Vitagraph Company on having such an excellent production as "Flower of the North". LEH/BE Yours very truly, St£«Jid Theatre., Noted Players in Cast of New Cosmopolitan^Picture A cast of noted players is being assembled by Cosmopolitan Productions to support Marion Davies in her forthcoming production "When Knighthood Was in Flower," based on Charles Major's popular novel. Among those who have been engaged are: Forrest Stanley, Ernest Glendinning, William Norris, Lynn Harding, Pedro de Cordoba, Charles Gerard, Ruth Shepley, Theresa Maxwell Conover, Arthur Forrest and Macey Harlan. Robert G. Vignola will direct the production. Stress Publicity Angle Officials of L. & H. Enterprises, which is distributing "Watered stock," a story of bootleggers on the Canadian border, stress the fact that the many stories published in the daily newspapers on bootleg activities should prove valuable publicity for the picture. Marjorie Payne is featured in the picture. 3n fflemovp of Josepf) Kaufman 23ieb, jfebruarp I, 1918 Ctfjel Clapton llaufman The Child oPthe Bear