Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000639
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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February 11. 1922 EXHIBITORS HERALD 73 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St. Chicago. Associated Exhibitors The Devil, with George Arliss. — Broke house record. Beat PoUyanna by $50.00, Great acting. Wonderful picture. — H. B. Phelps, Phelps theatre, Meade, Kans. — Neighborhood patronage. The Devil, with George Arliss. — This is a good picture and the title brings the folks in. Boost it and you will be safe. — G. D. Pinholster, Clinch theatre, Frostproof, Fla. — Neighborhood patronage. First National My Boy, with Jackie Coogan. — Great heart interest picture. Wonderful business and everybody pleased from six to eighty. Receipts at regular admission only exceeded by The Kid and Peck's Bad Boy. Played Christmas week. — A. G. Talbot, America theatre, Denver, Colo. — Transient patronage. Tol'able David, with Richard Barthelmess. — A knockout for us. Excellent picture. Barthelmess' acting wonderful. — C. R. Sullivan, Fair theatre, Amarillo, Tex. — Neighborhood patronage. Molly O, with Mabel Normand. — An excellent picture which did a good business and pleased patrons during a week's run. — Samuel Harding, Liberty theatre, Kansas City, Mo. — Transient patronage. Love's Redemption, with Norma Talmadge. — An excellent picture. A crowded house greeted this picture at every performance. It was one of Miss Talmadge's best pictures. Very pleasing. — William Noble, Empress theatre, Oklahoma City, Okla. — General patronage. Love Never Dies, with a special cast. — A very desirable picture, one of these that pleases them all. Well acted and good thrills. — J. Carbonell. Monroe theatre, Key West, Fla. — Neighborhood patronage. The Silent Call, with a special cast. — An excellent picture. Acting of the dog. Flash, is wonderful. Also contains a good human love story. Had many favorable comments. — Sufus Olson, Pastime theatre, Delavan, Wis. — Neighborhood patronage. The Silent Call, with a special cast. — A good bet for anyone. The dog stuff is very good. It went over bigger with me than Molly O. — Raymond Gear, Mayflower theatre, Florence, Kans. — General patronage. Scrambled Wives, with Marguerite Clark. — A dandy comedy-drama. Marguerite Clark seems to get more youthful in each picture she stars. She put the pep in this one and proved able to fill part of school girl nicely. — H. J. Longaker, Howard theatre, Alexandria, Minn. — Neighborhood patronage. The Truth About Husbands, with a special cast. — A good picture, but should have been put in five reels. It's seven, and of course this makes it long and drawn out. It pleased those that saw it, however. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Scrambled Wives, with Marguerite Clark. — Very good. — L. Frana, Olympic theatre, Calmar, la. Good References, with Constance Talmadge. — Not as good as some she has made but she is always a good drawing card here. — Henry G. Weaver, Gem theatre, New London, Missouri. — General patronage. Old Dad, with Mildred Harris. — An exceedingly interesting program picture for grownups. — Giacoma Bros., Crystal theatre, Tombstone. Ariz. — General patronage. The Woman in His House, with Mildred Harris. — An excellent production that will please everyone. The child is exceptionally good. — Bert Norton, Kozy theatre, Eureka. 111. — Neighborhood patronage. Sowing the Wind, with Anita Stewart. — Lost money on this at 10 and 30 cents. No fault of the picture, however, as this is Miss Stewart's best picture. Small towns cannot make any money at this time on big pictures. — L. R. Creasan, Palace theatre, Eufaula, Okla.— Small town patronage. The Scoffer, an Allan Dwan production.— Harrison's Reports sure were in error when he published a criticism on The Scoffer. It will entertain any audience. People like a picture with a deep plot occasionally.— H. J. Longaker, Howard theatre, Alexandria, Minn. — Neighborhood patronage. Bob Hampton of Placer, a Marshall Neilan production.— Good. Wesley Barry is there with the goods in this case. — Olen Reynolds, Pearl theatre. Hymera, Ind. — Small town patronage. A Small Town Idol, a Mack Sennett The Pictures That Made Money for Us 1. Bob Hampton of Placer. 2. A Message from Mars. 3. Wedding Bells. 4. Two Minutes to Go. 5. Mother o' Mine. 6. Behold My Wife. 7. The Old Nest. 8. Dangerous Curve Ahead. 9. The Silent Call. 10. The Road Demon. 11. The Sky Pilot. Mr. and Mrs. Sufus Olson, Pastime theatre, Delevan, Wis. production. — Went over fine and had a pleased audience. Remarks favorable, since the photoplay is different than the average run of pictures. — F. W. Horrigan, McDonald theatre, Phillipsburg, Mont. — Mining camp patronage. Dinty, a Marshall Neilan production. — An excellent picture that any exhibitor should be glad to offer. Made a new record in attendance and at the box office, with every one pleased, and received approval of school superintendent and teachers. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. The Kid, with Charles Chaplin.— Different from anything Chaplin ever made. His love and care for Jackie, The Kid, certainly changed the tune of some of the Chaplin kickers. Good business in spite of a stormy second night. Excellent satisfaction. Book it. — Dr. F. M. Childs, Cozy theatre, Villisca, la. — General patronage. Homespun Folks, a Thomas H. Ince production. — A clean picture indeed. It will please those that enjoy a rural life. The story is good. It failed to draw on account of the name. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Passion, with Pola Negri. — An elaborand well staged production, but a little too strong for this town. — Bert Norton, Kozy theatre, Eureka, 111. — Neighborhood patronage. Twin Beds, with Mr. and Mrs. Carter De Haven. — Drew good. Played to capacity business. Stars well liked here. — O. L. Dowell, Electric theatre, Eldon, Mo. — Neighborhood patronage. Homespun Folks, a Thomas H. Ince production. — Picked this with Harold Lloyd in The Marathon. For real entertainment this picture cannot be surpassed. Did not need comedy. Played on Sunday to largest attendance in past seven months. Put new life in business. — L. G. Benefiel, Mars theatre, Pendleton, Ind. — Neighborhood patronage. The Old Swimmin' Hole, with Charles Ray. — Not so very good. Just fair. — L. J. Frana, Olympic theatre, Calmar, la. The Old Swimmin' Hole, with Charles Ray. — Light picture, but it pleased. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. Peaceful Valley, with Charles Ray. — Just fair. Lost money on it. Patrons liked What Women Love by Annette Kellerman. A good picture, and you will not miss booking it. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Neighborhood patronage. The Great Adventure, with Lionel Barrymore. — Just a fair picture with no value at the box office. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. Good References, with Constance Tal