Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000640
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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74 EXHIBITORS HERALD February 11, 1922 A scene from the latest Goldwyn production, "The Glorious Fool," a Mary Roberts Rinehart story, directed by E. Mason Hopper. madge. — Consider this an exceptionally pleasing picture. Everybody seemed pleased. — J. C. McKee, Electric theatre, Bolivar, Mo. — Neighborhood patronage. The Sky Pilot, a King Vidor production.— My patrons liked this one fine. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. The Kid, with Charles Chaplin. — I would advise all brother exhibitors to play this. It is not a big picture by any means, but it pleases everyone as it is a very good picture and my personal opinion is that it is the best money making picture in many months. A sure tonic for box office blues. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Lessons in Love, with Constance Talmadge. — A dandy good picture. Constance has many friends here — W. H. Goodroad, Strand theatre, Warren, Minn.— Neighborhood patronage. Fox Thunderclap, with a special cast. — A Fox special full of action, dandy horse races and in all a wonderful picture. Almost as big a drawing picture as Over the Hill. Played this picture Christmas and did capacity business. — L. B. Steenbloch, Opera Hous,e, Odell, Nebr. — Neighborhood patronage. A Rough Diamond, with Tom Mix. — Gave universal satisfaction. Lots of comedy in subtitles. Better than usual patronage. If you are missing Mix get busy. — F. L. Clarke, Cozy theatre, Hazen, Ark. Neighborhood patronage. What Love Will Do, with Edna Murphy and Johnny Walker. — My patrons left and sent people over to see it. First time in a year I have run three shows and believe me when they don't like them I don't have to crank only a clean up of a reel or two on the second show. Live Wires was good and they sure liked What Love Will Do.— Dr. F. M. Childs, Cozy theatre, Villisca, la. — General patronage. Live Wires, with Edna Murphy and Johnny Walker. — A-l picture. The football game was good. A real live-wire picture that pleased all. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Children of the Night, with William Russell. — Fairly good. About a secret order. No western. Ran sunshine comedy The Slicker with this. Pretty good. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Singing River, with William Russell. An average Russell picture. Do not raise prices, but it will stand good advertising. Pleased about 85 per cent. — Boen Swinny, Grand theatre, San Marcos, Tex. — Neighborhood patronage. The Road Demon, with Tom Mix. — Fine. A little different for Tom, as he drives an auto most of the time, but he sure draws the kids from six to eighty. — Sufus Olson, Pastime theatre, Delavan, Wis. — Neighborhood patronage. A Ridin' Romeo, with Tom Mix. — This is one of Tom's best pictures. In fact I have never had a bad one. He gets the money every time and pleases them all. — C. H. Simpson, Princess theatre, Millen, Ga. — Neighborhood patronage. A Virgin Paradise, with Pearl White. — A very good picture. One of Pearl White's best, and a picture that will please the old and young alike. — L. B. Stccnbloch, Opera House, Odell, Nebr. — Neighborhood patronage. Dessert Blossoms, with William Russell.—Star good. Picture not as good as other previous ones. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. The Big Town Roundup, with Tom Mix. — Can't go wrong on Mix. All good. — Dr. F. M. Childs, Cozy theatre, Villisca, la. — General patronage. To a Finish, with Charles Jones. — Action, thrills. Continuity and direction poor. Pleased very well. — R. A. Gill, Erie theatre, Hugo, Okla. — Neighborhood patronage. Bar Nothing, with Charles Jones. — As usual, Jones gets away with it and pleases the patrons. Nothing more desired. Personally I thought this much better than his previous release, To a Finish. — F. L. Clarke, Cozy theatre, Hazen, Ark.— Neighborhood patronage. Queenie, with Shirley Mason. — Star as usual good. But picture not as good as her previous one. The star deserves better scenarios as she is very good and much liked. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Colorado Pluck, with William Russell. — Good program picture. William Russell is a favorite here. — J. C. Harlan, Pastime theatre, Humphrey, Ark. — Neighborhood patronage. Bar Nothing, with Charles Jones.— Plenty of action in this one. Jones is getting more like Mix every picture. Nothing but stunts and thrills to please the rough necks. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. The Scuttlers, with William Farnum.— A typical Farnum picture that pleased probably 75%. Farnum draws only fair here. — J. C. McKee, Electric theatre, Bolivar, Mo. — Neighborhood patronage. The Lamp Lighter, with Shirley Mason.— This beautiful picture pleased as well as any Shirley Mason I ever had. The picture is sad, but ends all right. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — Small town patronage. The Husband Hunter, with Eileen Percy. — Very light entertainment. The star's first time here and my patrons didn't seem to like her. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo.— Small town patronage. If I were King, with William Farnum. — Personally I thought this was fine. But I never had so many kicks on a picture in my life. Farnum gives great satisfaction in Western shows, but is off in costume plays, for this town. Getting down to brass tacks, I can say that I never ran a Fox special that gave as good satisfaction as his program pictures. This may be a local condition, but it has been my experience. — F. L. Clark, Cozy theatre, Hazen, Ark. — Neighborhood patronage. Get Your Man, with Charles Jones.— C.ood Friday and Saturday show. Jones is Okay and pleases the men. Good story of the Northwest Mounted Police. — E. J. O'Neill, Broadwav theatre, St. George, New Brunswick, Can. The Mountain Woman, with Pearl White. — Good picture if White goes over for you. She don't for me. — O. Trayer, Lyric theatre, Rugby, N. D. — General patronage. Jackie, with Shirley Mason. — A fine little show, with this charming little star, that makes a fine program offering — F. L. Clarke, Cozy theatre, Hazen, Ark.— Neighborhood patronage. EVE WAS THE FIRST WOMAN TO APPRECIATE false FRONTS