Exhibitors Herald (Dec 1921 - Mar 1922)

THEATRE EQUIPMENT Equipment Progress It is yet probably too early in the season to start actual spring cleaning, although it is not premature to begin thinking along this line. As in other years the necessity for brightening up the theatre with the advent of spring weather will dawn of a sudden — often finding exhibitors unprepared. The result is that when impromptu house cleanings are started things are often upset for several days, something entirely unnecessary. To guard against this situation the logical procedure is to begin checking up on the requirements for the theatre well in advance. With a thorough knowledge of just what is necessary in the way of alterations and improvements you will be in a position to convert your theatre quickly and efficiently to the new atmosphere. The bright days of spring have a tendency to show up any inconsistencies that have been neglected through the winter months. It is also well to get lined up on any new equipment and other accessories you intend to install to replace that which is old or worn out. By giving consideration to the subject well in advance many economies can be effected. In fact, now is the time to take a thorough inventory of your theatre to discover flaws and means of better providing for the comfort and pleasure of your patrons. By doing so you will be prepared to usher in the spring season with greater confidence in the knowledge that your theatre is "all set." World Realty Company's New Theatre Attracting Interest Plavhouse in Course of Construction to Cost More Than $400,000— Will Seat 2500 and be Ready About April 1 Particular interest is centered on the new World theatre, at Omaha, Nebraska, construction work on which is progressing at a rapid pace. Being erected by the World Realty Company, owners of the Sun, Muse and Moon theatres in Omaha the prediction is made that the latest playhouse of the company when completed will surpass in beauty and modernness the distinction already attained by its other houses in this respect. The huge structure is emblazoning more clearly than ever the many significant features it will embrace as construction forges ahead each day. Cost to Exceed $400,000 Construction costs of the theatre when completed will exceed $400,000 it is stated. With the ground, the structure in its entirety will represent an investment of more than a million dollars. Work on the building has now reached a point where virtually all exterior jobs have been finished and it's expected the new theatre will be ready for a grand opening by April 1. The World will have a seating capacity of 2,500. In height the building itself is equivalent to six stories. With the exception of two stores on either side of the entrance the entire structure will be devoted to the theatre. Use American Seating Product In the seating arrangement worked out, the main floor will accommodate 1.100 persons, the mezzanine floor 400 and the balcony more than 900. Seats have been furnished by the American Seating Company of Chicago and the same type of seats will be used in the balcony as are used on the main and mezzanine floors. A unique feature of the theatre is a "human thermometer" placed in front of the balcony. This thermometer will register and regulate the temperature of the building and automatically keep both heat and cold at a fixed degree during the circulation of air. Has Six Rest Rooms Another novel idea which the theatre will embrace will be in the decorations of the six rest rooms, two being on each floor. To carry out the "World" idea each will be designed in a fashion symbolic of some nation. The color scheme throughout the theatre will be blue and gold which scheme will also be carried out in the draperies. A Wurlitzer Unit organ, said to be the largest in any theatre between Omaha and Los Angeles will be installed. Screen, and equipment for the projection booth have not as yet been decided upon although it is stated that it will be the most efficient procurable. The exterior of the theatre will be brilliantly illuminated by lights from the canopy directed on the front of the building. C. Howard Crane of Detroit is the architect and Harry Lowrie of Omaha, associate architect. The building is being erected by James Black Construction Company of Omaha and St. Louis. CA photograph of the World theatre is shown in the "Pictorial Section"). New. Palace Theatre to be Completed in March SOUTH BEND, IND. — Work is progressing steadily on the new Palace theatre. There will be no pillars or posts in front of any seats on the lower floor or the balcony. The incline of both floors indicates an admirable seating arrangement and the unusual width of the theatre as well as the depth, gives it the largest capacity of any public building in the city. The stage dressing rooms are being walled up, electric wiring installed and the iron stairways put in place. The projection booth will be high above the last row of balcony seats. The theatre will open in March. Abel Remodels Strand at New Philadelphia, O. NEW PHILADELPHIA, O.— A. V. Abel, formerly of the New theatre at East Palestine, O., has purchased the Star and renamed it the Strand. The house has been completely remodeled and redecorated. Mr. Abel has installed an indirect lighting system, new Powers machines and recovered the floor with rubber matting. Renovate Playhouse The Crystal theatre at Tombstone. Arizona has been thoroughly renovated and numerous improvements made by Giacomo Brothers in anticipation of an early revival of business in that territory. Mines are opening up and conditions are improving gradually. The Child oPthe Bear