Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000648 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000648
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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82 EXHIBITORS HERALD February 11, 1922 Country's Fifth Largest Theatre Opens JOHN H. KUNSKY, original First National franchise holder, who has just opened his new Capitol theatre at Detroit. THIS NEW HOME of the silent drama is declared to be the fifth largest in the country, seating 4,500. Its cost is said to have been in excess of $2,000,000. Much of the credit for the achievement is due George W. Trendle, general manager of the Kunsky chain of thirteen houses, who worked out every detail in connection with the building. Dull gold, old rose and soft blue are the colors predominating in the decorations. The house was designed by C. Howard Crane. The fact that the foyer extends three stories indicates the enormous size of the playhouse ARTISTIC FOYER which has attracted the admiration of the thousands who have visited the theatre. THIS VIEW of the artistic proscenium and paneled and studded ceiling illustrates the artistic effect carried out in all of the decorations. Ten thousand electria bulbs, all concealed, light the house. Blending of the colors in the cove lighting system is controlled from a mammoth switchboard. The stage is 55 feet wide with an expanse of 50 feet from arch to footlights. A spacious promenade 242 feet in length extends from the Broadway side through to Madison avenue. The Capitol opened with the presentation of First National's "The Lotus Eater," starring John Barrymore.