Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000649 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000649
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

February 11. 1922 EXHIBITORS HERALD 83 MRS. RUTH McG. ALLEN, whose renditions at the Pilcher organ in the Lucas theatre, Savannah, Ga.( is an important feature of the theatre's program. Southern Theatre Establishes Following of Music Enthusiasts One of the outstanding features and a factor to which the Lucas theatre of Savannah, Georgia contributes much of the success of its program each day is the large Pilcher organ which the playhouse has installed. The music of the $25,000 instrument has become an integral part of its program and is regarded by the management as a decided attraction in itself among the theatre's patrons. Get Popular Organist The value of the organ feature of its entertainment has been further enhanced with the acquisition of Mrs. Ruth McG. Allen who has attained popularity as an organist throughout the state. Mrs. Allen, whose home is in Atlanta, is an accomplished musician having received her early musical education at the Lucy Cobb Institute. She has also studied music and voice in New York and Boston for a number of years. That sincere interest, combined with the accomplishments of the organist is an important consideration if the musical rendition is to be presented in a manner that will insure its utmost appeal is the belief of the management. The numerous ways in which it can be made to emphasize the picture, and the height to which it can lay stress on scenes of laughter and tragedy lie with the work of the organist. As one of the two organists at the Lucas theatre, Mrs. Allen's skill has brought her recognition, and the theatre a following of music lovers. Her musical accompaniments rendered in connection with the pictures "Camille," "The Affairs of Anatol," "The Child Thou Gavest Me," recently, have been widely acclaimed. Her work has been likened to the building of a great production by a producer. It has been her aim to imbue the spirit of the play in all its phases in order to render the correct musical settings for its scenes. Latest Semon Comedy Is One of Star's Greatest After several weeks of work, Larry Semon has completed his newest Vitagraph comedy. It is considered the most pretentious comedy he has ever made. Albert E. Smith, president of Vitagraph, Semon, and several members of his supporting company, saw the picture in the rough, just before Mr. Smith's departure for New York and declared themselves more than satisfied. They agreed that the result readily justified the extra time and money spent on the production. Second Selznick Special Distributed to Exchanges "Conceit," the second of the season's Selznick specials is ready, and delivery of prints to all Select exchanges has been made. A concerted sales drive is being prepared on the production. The greatesr part of the action in the new picture takes place in the heart of the Canadian Rockies near Banff. Alberta. The Child oPthe Bear EXHIBITORS HERALD — THE MOST INTERESTING PAPER IN THE FIELD GUARANTEES MAXIMUM ADVERTISING RESULTS Gold Fibre Screens Not one, but every theatre, of the Lubliner & Trinz famous chain of Chicago [Cinema Temples are equipped with Minusa screens. They will tell you why. Samples and literature upon request World s Lar^estProducers^ potion Picture Screens linn™™™™ 4 CAMP ST., NEW ORLEANS. LA. 255 NO. 13ST., PHILADELPHIA PA. 64 W. RANDOLPH ST.. CHICAGO. ILL.