Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000651 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000651
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 11, 1922 EXHIBITORS HERALD 85 Theatres Providing Comfort for Fans Is an Asset. Exhibitors Know This. Palaces Are Going Up. Only the Latest Equipment I? Being Installed New Projects Chicago, 111. — Work on the new McYickers theatre building is under way without interruption to performance in the old theatre. The new theatre which will be owned by Jones Linick and Schaefer will have a seating capacity of 3,000. * San Francisco, Cal. — A $30,000 theatre will be built for Aaron Goldberg here just north of the Mission. Architect Albert W. Burgren has drawn the plans. * Chicago, 111. — Architect Ira Saxe has drawn plans for a modern motion picture house to be erected at 7169 Grand avenue to be known as the Clarwood. * Houston, Tex. — The new theatre to be erected by H. Silverberg and S. Abrams, plans for which have been completed. will ha\e a seating capacity of 4.50 and will cost approximately $30,000. New York. — Construction work has been started on the motion picture theatre at Odgen avenue and 171st street. Plans call for a 2,000 seating capacity house to cost approximately $500,00. * Baltimore, Md. — Work of razing five residences for the erection of Metropolitan Theatre Company's new theatre on Xorth and Pennsylvania avenue has been started. * Dallas, Tex. — Work has been started on the building of the Happyland theatre at the corner of Akard and Pacific streets. Openings Detroit. Mich. — The Capitol, one of the largest playhouses in Detroit has been opened. The new theatre seats 4,250. Belvidere, 111 — Standing room only marked the opening of Belvidere Amusement Company's new theatre, the Apollo, recently. * Eagle River, Wis. — The Eagle, one of the finest small theatres in northern Wisconsin has been opened by Joseph Gorski of Three Lakes and Edward Janicki of Chicago, manager. * East Peoria, 111. — City officials participated in the opening of Henry Stickelmaier and Perry Bedell's new playhouse here. * New York — The latest addition to the to the motion picture theatres of Manhattan began its career when new Gotham opened its doors. * Asheville, N. C— The Pack theatre here will be formally opened on February 13. * Bronx, N. Y. — The Kingsbridge, one of the finest of neighborhood houses has been opened here. * Somerville, Mass.— Somerville has another new and beautiful theatre, the Teel Square, seating 1,100, which was opened here recently. Ownership Changes Bristol, Conn. — Paul Corsini of Hartford, formerly owner of the Palace theatre of this city has purchased the New Bristol theatre from Walder Brothers and M. Xuseldorf. * Meriden, Conn. — Albert W. Anders has purchased the Life motion picture theatre here. * Bayonne, N. J. — Schwartz, Sobelson and Stern. Inc. have leased the motion picture theatre at 978 Broadway for ten vears. * Philadelphia, Pa. — The motion picture theatre at 2501 Ridge avenue has been sold by H. P. Steinberg to A. Jacobs. * Zanesville, O. — Sam E. Lind. manager of the Imperial theatre here disposed of his interest in the Princess theatre at New Lexington to F. R. Cross of that city MSARI\A The Child oFthe Bear When One Theatre Pays Better Than Two You know how very little business a hot stuffy theatre can get in hot weather. It takes two of them to get as much business in July or August as one of them gets in cooler weather. But cool one of those houses with Monsoon Cooling System, and it will pull as much business as two hot, uncomfortable theatres. And do it with half the expense and more than twice the profit. Install Monsoons for this Summer Write for Booklet S-2 Monsoon Cooling System, Inc. 1476 Broadway New York, N. Y.