Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000686 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000686
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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30 EXHIBITORS HERALD February 18, 1922 Fifteen Exhibitor-Authors of the BOX OFFICE RECORD Describe one picture you want as — Opened new theatre with this. Fine picture that pleased all (Strand, Davis, Cal.); 100 percent (Star, Westminster, Md.). Very good picture with a heart interest story. Drew well for two nights and heard many favorable comments (Dreamland, Arcanum, O.). Best picture we have shown this year. Everyone greatly pleased. Should go good anywhere (Rex, LaMoure, N. D.). Beautiful picture of mother love which has an appeal for any audience (Marvel, Carlinville, 111.). Splendid picture. Many liked it better than "Humoresque" (Lonet, Wellington, O.). Very good. Played to average business. Plot similar to "Humoresque." Duplicate stories seldom have pulling power and kick of original (Liberty, Florence, Colo.). There cannot be too much said in praise of this wonderful production. Each player fits the part given them (Cozy, Winchester, Ind.). A jim-dandy and many liked it even better than her first (Princess, Golchester, Ind.). Dandy picture. Will please virtually every man or woman who sees it (Pastime, Granville. N. Y.). It will stand anything (Rex, Ironwood, Mich.). Excellent. Patrons pleased highly. As good as "Humoresque" (Opera House, Virginia City, Nev.). The kind I like to put over. Made more money on this feature than on any I ever had. Men, women and children all in tears. Good to make them cry (Lake, Baker, Mont.). Cannot praise this highly enough. As good as I have ever run (Gem, Batesville, Ark.). Comments from my patrons better than with "Humoresque" (Palace, Harvard, 111.). And Ten Describe One You Don't Want As — Good show but not up to star's others (Empire, Anita, la.). Not much to it. Dark (Art, Boswell, Okla.). Poorest star ever made. Action slow. Photography too dark (Orpheum, Canton, O.). Could see nothing but flashes of dark blue moonlight (Wigwam, Oberlin, Kans.). Failed miserably. Not anything like a fair picture. No story. No action. Nothing in it (Idle Hour, Cambridge Springs, Pa.). Fair program picture but photography too dark. Pleased about 50 percent (Grand, Marked Tree, Ark.). Not as good as two previous features (Pearl, Hymera, Ind.). Good (Idylhour, Canton, 111.). Just a fair picture. Poorest of star to date. Very dark in places (Pastime, Granville, N. Y.). Poorest picture in a long time. First of star in my house (Swan, Swanton, Neb.). Two of more than 600 picture appraisals presented^!! the BOX OFFICE RECORD PUBLISHED BY EXHIBITORS HERALD