Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000687 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000687
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 18. 1922 EXHIBITORS HERALD 31 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of February 18 Stories Told by the Camera Police were called out to keep the throngs of admirers in check during Mae Murray's recent trip to Havana, Cuba. Miss Murray is star of "Peacock Alley," a Tiffany production distributed by Metro. Robert Z. Leonard directed. "Give me a light, Mike." "All right, Mr. Auerbach." Such is the conversation you might have heard when this picture of L. Auerbach of Export & Import Film Co., and Mike and Mary, famous chimpanzees, was taken at the Selig studio where the animal serial, "The Jungle Goddess," is being produced. This is all the camera caught, and it doesn't represent half of the crowd that gathered to welcome Wesley (Freckles) Barry to Chicago. The star is appearing at the Balaban & Katz houses in conjunction with the presentation of his latest Marshall Neilan-First National production, "Penrod." Wesley has been giving all the children a treat in his rounds of the various schools. One in ten million couldn't guess it. It's Bryant Washburn as he looked to the camera when he peered through a lens at close range. Funny what the camera will do. Washburn will be seen n e x t in Goldwy n's "Hungry Hearts."