Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000690 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000690
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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34 EXHIBITOR. S HERALD February 18, 1922 Buster Keaton resolves to follow the straight and narrow path. Who wouldn't with two big guns in expert's hands? The picture was taken recently when the First National star was paid a visit by Sheriff "Bill" Traeger of Los Angeles county and Dan O'Brien, chief of police at San Francisco. Keaton's latest First National attraction is "The Boat." Second of Jackie Coogan Productions, from which this scene is taken, has just been completed. Jack Coogan, Sr., is now supervising director of these films. A scene from "Where Is My Wandering Boy Tonight," which Equity Pictures Corporation is distributing. This co-operatively made picture will open on February 25 for an indefinite run at the Cameo theatre in New York. The production was made on the West Coast under the direction of James P. Hogan. This is a scene from "On Patrol," Mack Sennett's fourth Billy Bevan comedy for First National distribution. Roy Del Ruth directed it. Thomas H. Ince and King Vidor on the steps of the executive building of Ince studios. Mr. Vidor produced "Love Never Dies" for Fir»t National at the Ince plant. Temporary dam constructed below Laguna Dam, Yuma, Ariz., for big flood scene in Gasnier's R-C picture, "The Call of Home."