Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000691 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000691
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 18. 1922 EXHIBITORS H E R A L D 35 Group of Nebraska and Missouri exhibitors taken at the headquarters of the Motion Picture Theatre Owners of Nebraska at Omaha. Standing, left to right, are: Stuart Gould, business manager of the Nebraska unit; J. E. Kirk, secretary, and Lawrence E. Goldman, secretary and counsel of the Missouri organization. Seated, left to right, are: Wesley (Father) Fisher, and Fred Smith, members of the Nebraska executive committee; A. R. Pramer, Nebraska president, and Executive Committeeman Archie King. Vitagraph's new office at Winnipeg, Canada, another link in the company's vast chain of exchanges. The new Vitagraph branch is located at Rupert avenue and Louise street and is in charge of John Fleming, manager. mm THE NEWS MM PMTW OTP'S WHAT DO MEN WANT? CASH FOR ANSWERS NEWS CONTEST OFFERS CHAHCl S NEW YDR K TO VOICE YOUR PtIYATE 6MID6E SI" WIVES_H0THjRS.5WEFTHEflRTS THAT SSiSSSg^ 55.? iimiiUDu LEAVE HOME mr , 20OPW2K-SH0 =1= yj7 muaMiim YpuR««Kin wmv'mm == === ^ M-w08 FILM SENSATION EEEE ==. -. OPENS OAYTON SPfOAl mjsjc by ^= = ™»Jl =1 ENGAGEMENT usary orOkSIM SUNDAY. J AK-8 ^u" PAYS ^2.00! HAS SUCtfSSFUL BROADWAY RUN GURGUNOQRSE CINEMA , THIS KDKWH EDfTED BY NiilC-UYFUMBSM AID C J GWSS MI *1M|c*£a7[si wm Id aAVTOW MB BUT AmfBHYAncsrorr stmts nasiitf hkttt .• tsnuscwimus *. *. SIR This i. one newspaper that brought the family away from the fireside. A mammoth facsimile sign of page 1 of the "Dayton (Ohio) News" was utilized by the management of the Liberty theatre in Dayton to exploit Lois Weber's production, "What Do Men Want," which is being distributed by Wid Gunning, Inc. In addition to this stunt a streamer was stretched across the front of the house. Paul Brunet, whose fourth anniversary as head of Pathe Exchange— two years as vice-president— and two years as president, will be observed by the sales force and hundreds of exhibitors during the period from February 27 to March 25.