We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
EXHIBITORS HERALD
February 18, 1922
LIFE-SIZE CUTOUTS that should figure importantly in the exploitation news of the near future are made available to exhibitors contracting fur "Ashamed of Parents," a Warner Brothers production. Illustrations presented above were procured when the cutouts were set up in front of the Stadium theatre, Brooklyn. Two methods of placement are shown. Numerous additional uses of the material will be reported as the picture goes into general theatre circulation. The cutouts are of such character as to command attention anywhere. They are particularly suitable for store window and interior decorative purposes.
CREDIT is due Manager Bradt of the Peoples theatre, Portland, Ore., for the frontal display on First National's "Serenade" which is reproduced herewith and also for the display on "The Foolish Matrons" which was reproduced on this page in the January 14 issue, the photograph of which was received without identification m arks and used because of merit. The present contribution, like the preceding one. shows en
THE MOTHER THEME of "Over the Hill" has been found almost invariably effective as a point of appeal to merchants for cooperation in exploitation of the picture. Few productions of any period have been more extensively advertised by theatremen than the Fox special. Electric lighl and phonograph records were identified with the picture in the Dnluth, Minn., windows obtained by the management of the Garrick theatre. The illustrations show the effect gained. By card copy bringing out the connection between mothers and articles of household utility it is possible to enlist the aid of practically any retail dealer in any city. As a consequence, much pioneering has been done for theatre-merchant cooperation by showmen advertising the attraction.
^ LOBBY photograph of the Peoples theatre, Portland, Ore., which establishes the identity of the elaborate "Foolish Matrons" layout presented on this page of the January 14 issue, at which time it was impossible to give credit due to lack of information.
terprise and artistic ability. The architecture of the Peoples front is of a type which might be termed difficult in the decorative sense. Mr. Bradt's capitalization of its expansiveness serves excellently as an example for other exhibitors called upon to deal with a similar lobby. With the exception of the Crystal Palace in Sydney, Australia, the Peoples is probably the most extensive yet profitable theatre front recorded by the camera.