Exhibitors Herald (Dec 1921 - Mar 1922)

56 EXHIBITORS HERALD February 18, 1922 Sales Meetings Held by Hammons on Trip West to Confer on Production The first of a series of district sales conventions was held by Educational Film Exchanges, Inc., in New York on Monday, January 30, nine branch managers from the Eastern part of the United States and Canada meeting at the Pennsylvania hotel for an all-day discussion of sales problems and the outlook for the coming year. The series of meetings are to precede a trip to the Pacific Coast by E. W. Hammons, president of Educational Film Exchanges, Inc. On the Coast Mr. Hammons will confer with the producers and make arrangements for product for the season 1922-1923. Plan Two Others Following the Eastern meeting, conventions will be held in Chicago and in Kansas City. The district managers who attended the New York meeting were George T. Amos, New York; John J. Scully, Boston; B. A. Simon, New Haven; J. H. Morgan, Albany; E. G. Dodds, Buffalo; C. S. Goodman, Philadelphia; Howard Beaver, Washington; Joseph Kaliski, Pittsburgh, and O. R. Hanson, Canada, with headquarters at Toronto. The meeting was conducted by Mr. Hammons and Henry Ginsberg, domestic sales manager. One object of the meeting was to get the views of the district managers as to the wants of the exhibitors. Mr. Hammons desires to get the latest reports Dramatic and spectacular scenes feature an important group of forthcoming R-C attractions which have been designed for direct box-office appeal among allclasses of patrons, according to an announcement from the company's headquarters. The statement adds that another outstanding point of these features is their adaptability to advertising and exploitation on a big scale. Cite Cabanne Special In William Christy Cabanne's special, "Beyond the Rainbow," the story is replete with mystery, drama and humor, the company states. In addition is the cast of prominent players, among them being Helen Ware, Lilliam "Billic" Dove, Virginia Lee, Rose Coghlan, Clara Bos, Diana Allen, Marguerite Courtot, James Harrison, William Tooker, Harry Morcy, Edmund Breese, George Fawcett, Huntley Gordon, Russell Francis Griffin and Walter Miller. One of the big scenes in this picture is said to be the mysterious shooting of one of the characters. Hayakawa Film Spectacular "The Vermillion Pencil," Scssue Hayakawa's next starring vehicle, promises to be one of the most spectacular productions in which the Japanese-American star has ever appeared, according to reports from the R-C Coast studios. The climax comes in this story by Homer Lea, when a volcano erupts and sends its molten stream of lava down upon a Chinese village. While the volcano erupts an earthquake rocks the surrounding country and the resultant thriils arc said to be quite enough for one cven from the theatre owners and managers before he begins negotiations for new products. Optimism Pervades Meeting A feeling of optimism pervaded the meeting. Reports from the various districts were unanimous that Educational pictures on the whole were serving the short subject needs of the exhibitors. Captain G. McL. Baynes, head of Kinograms Publishing Company, addressed the meeting and described the efforts that his organization had made to build up the best type of news reel during the year that Kinograms has been handled by Educational. He promised the same effort to keep up the advance during the second year with Educational. Mr. Hammons and Mr. Ginsberg will leave New York on February 18 for Chicago, where the second of the series of conventions will be held on February 20 and 21. Cleveland, Cincinnati, Detroit, Minneapolis, Milwaukee, Indianapolis, Louisville and Chicago branches of Educational Film Exchanges will be represented. Will Tour the South After this meeting the officials will travel to Kansas City, where the managers of the branches at Kansas City, St. Louis, Omaha, Des Moines and Denver will meet. Mr. Ginsberg will then proceed on a tour of the Southern branches while Mr. Hommons will go on to Los Angeles. ing. Supporting Mr. Hayakawa are Bessie Love and Ann May. Flood Is Big Scene "The Call of Home," created by L. J. Gasnier at the Hollywood studios, has at least three big scenes upon which to base special advertising and exploitation. Of chief importance is the flood episode in which a mountain stream overruns its banks and spreads death and destruction for miles about. A huge clam is shattered by the onrush of water. Schedules Other Pictures Still another thrill is developed when a canoe, in which Ramsey Wallace is paddling, goes over a waterfall and is smashed to fragments on the rocks below. Other subjects of importance scheduled for early publication are Doris May's next starring vehicle "Boy Crazy," directed by William A. Seiter and Pauline Frederick's forthcoming drama, "The Glory of Clementina," from the novel of the same title by William J. Locke. Schildkraut in Cast of "Daughter of the Night" Joseph Schildkraut, who has one of the principal roles in Griffith's "Orphans of the Storm," plays an important part in "Daughter of the Night," presented by L and II Enterprises, Inc. The young star plays the part of Grand Duke Dimitri, a leader of the people. The story deals with the days of the Russian revolution. Many of the happenings which have taken place in Russia in recent years have furnished an inspiration for various angles of the picture. Selznick Unit Moves to New Headquarters Select Pictures Exchange is Established in GodfreyBuilding The New York exchange of Select Pictures Corporation has been moved to the fourteenth floor of the Godfrey .building, 729 Seventh avenue, where the executive offices of the company have been located for some time. The exchange was also located in the Godfrey building prior to its removal to the Leavitt building at 128 West Forty-sixth street. To Increase Efficiency The return of the exchange to the Godfrey building was decided upon by Lewis J. Selznick for the purpose of centralizing the company's activities in New York City, and bring about the greatest possible efficiency in the distribution of Selznick pictures in the New York and New Jersey territories. The task of moving the vast equipment of the exchange was carried out under the direction of District Manager Henry M. Siegel and Sales Manager Nat Beier without interruption to activities. Move Publicity Department The new quarters in the Godfrey building are in immediate communication with the offices of President Selznick and Vice-president Sam E. Morris. As a part of the move from the Leavitt building the advertising and publicity departments have been transferred to the Hooven building, 117 West Forty-sixth street. Abandon Plans for Film Plans for the production of A. S. M. Hutchinson's novel, "If Winter Comes," as a Paramount picture have been abandoned for the present. John S. Robertson, who was to have directed the picture in its original locale in England, is now on his way to Hollywood to make pictures at the Paramount-Wilshire studio. Fox News Shown at U. S. Request The first official recognition accorded a motion picture news service by the United States Government is the achievement of Fox News, according to statements from Fox Film Corporation. Upon request of Secretary of State Hughes, arrangements were made for an official showing of several hundred feet of film which were embodied in the Fox News reel issued during the first week of the disarmament conference. Invitations for the showing were sent to every member of the various foreign delegations attending the international conference, and the film was shown in the Navy building at Washington under the auspices of government officials. The film, entitled "War Or Peace," illustrated the destruction wrought by war in contrast to the accomplishments and progress realized in time of peace. As a result of the private exhibition several of the delegates have written their appreciation to William Fox. Dramatic Action Features Group of R-C Productions, Company Announces