Exhibitors Herald (Dec 1921 - Mar 1922)

76 EXHIBITORS HERALD February 18, 1922 Th eatres Providing Comfort for Fans Is an Asset. Exhibitors Know This. Palaces Are Going Up. Only the Latest Equipment Is Being Installed New Projects Gibsonburg, O.— O. B. Follett has purchased the brick block on Madison street which he plans to rebuild for a modern motion picture house. * Winsted, Conn. — Mosely and Blanchard of Norfolk, have purchased of L. H. Alvord, property on Main street on which will be erected a modern mption picture theatre. Work, it said, will be started at once. * Washington, Pa. — Work on the New Capitol theatre is rapidly nearing completion and it is expected the playhouse which will seat between 1,800 and 2,000 will be opened about the middle of February. Taft, Cal. — A new theatre is being erected on Asher avenue to be managed by E. W. Perrige. Murphusboro, 111. — The Benton Amusement Company has purchased the McCreery block in Benton for the erection of a theatre to seat 2,000. * Petaluma, CaL— The T. & D. Theatre Company has purchased a lot at Washington and Kentucky streets on which to build a theatre. Work will be started in March. * Fresno, Cal. — Tentative plans have been prepared for the erection of a motion picture theatre by L. W. Wilson and J. A. Benham on a site purchased on J street for the purpose. St. Louis, Mo. — Opportunity Realty and Investment Company has let contracts for the construction of a first class theatre and office building to cost $40,000 at Skinner road and Clayton avenue. * Denver, Colo. — A modern motion picture house will be erected in the ParkHill district according to plans of the Cameo Theatre Company. * Wisconsin Rapids, Wis. — Lester P. Daniels has been appointed chairman of an organization committee investigating matters pertaining to the building of a new and modern theatre here. * DeKalb, 111. — Work on a new theatre here will be started in a week. The project is being backed by stock company composed of DeKalb men. Ownership Changes Pipestone, Minn. — L. V. Feldman, original owner of the Orpheum theatre here who sold the playhouse to Jerry Hines has purchased it back from Mr. Hines in addition to the Gem theatre. * Marion. 111. — In a transaction just completed Verner Hick is now owner of the Family theatre of Marion and the Family theatre of Pittsburgh. * Corydon, la. — C. J. Bracewell has sold the Auditorium theatre to J. F. Miller. Milan, Mo. — George B. Wooldridge has purchased the Harmon theatre of this city, and also a theatre at Gait from R. E. Simpson. Lisco, Neb. — Ed. Mitchell has taken over the management of the Lisco theatre here. * Urbana, 111.— G. H. Meyers, for more than three years manager of the Park theatre has become sole owner of the playhouse through purchase from H. C. Karihcr and C. T. Walton. "The Splendid Lie" Ready For Publication by Arrow The second J. C. Pictures production. "The Splendid Lie." has been completed and is being published by Arrow Film Corporation. The film, which Mars Grace Davison was written and directed by Charles T. Horan, who also wrote and directed Miss Davison's first starring vehicle for Arrow, "Love, Hate and A Woman." The new picture is said by Arrow officials to be one of the strongest stories in which Miss Davison has appeared, the nature of which is particularly well suited to her dramatic ability. A good summer business doesn't just happen Here's how one exhibitor got it. "After we installed Monsoon Cooling System it made such a wonderful difference that the past summer was the best we ever had. "We attribute it entirely to Monsoons and are only sorry we did not install this system years ago." ROWLAND & CLARK THEATRES Pittsburgh, Pa. You've got to go after it. And you need something more than good pictures, too. You've got to have comfort —cool, restful, satisfying COMFORT. And cool comfort doesn't just happen. It takes a Monsoon Cooling System to give it to you RIGHT silently, efficiently, and as long as your theatre stands. Monsoon Cooling System proves in hundreds of theatres every summer that it quickly pays for itself. Install Monsoons for this summer Write for Booklet T-3 Monsoon Cooling System, Inc. 1476 Broadway New York, N. Y. 71 North 6th Street Brooklyn, N. Y.