Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000733 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000733
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 18, 1922 EXHIBITORS HERALD 77 Sob Stuff or Laughter! You are in the business of selling emotion — they come to laugh, cry, sympathize or rage at or with your picture people — don't you realize you need the music to fit the emotions of your audiences? Making the heart glad with rollicking tunes, keeping step with marching men, the twitter of birds in the forest depths, the soft caressing of a mother's hands — these are tasks for music — real theatre music. The Barton Orchestral Organ easily supplies it — gives it to you — beautiful volumes of soul stirring melody in so many variations that it never tires. The marvelous Barton Divided Manual, exclusive with the Barton, is largely responsible. You can get more profits with a Barton for less cost. The first payment is small, the terms easy and the whole cost much less than you would believe possible. Write today. The Barton Console in the WORLD THEATRE TOLEDO, OHIO Mr. Ceo. Fleisehman. Owner The Barton is a theatre organ in appearance, performance and operation. It is the most versatile instrument made and can be played by any organist _ BARTOLA MUSICAL INSTRUMENT CO. ( / 5 South Wabash Avenue ^ ' rHirir.n in OICMESTML BARTOLA MUSICAL INSTRUMENT CO. 5 South Wabash Avenue CHICAGO, ILL.