Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000752 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000752
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD Eebruary 25, w mm The reviewers heaped praise on this picture Harrison's Reports said: "One of the few 100% > pictures. A death dealing flood shown near the end of the picture is startlingly realistic; it is easily the best of its kind ever seen in pictures." Stupendous Flood Scenes! — An Entire Valley Swept Away! A devastating flood sweeping an entire valley, carrying all before it! The hero's wild race on horseback in a desperate attempt to reach a dam and open the flood gates! The beautiful native girl's mad effort to warn him of his awful danger! The massive wall of water ripping the dam from under him! The girl and he drowning before your eyes! The furious waters uprooting trees, tearing houses from their foundations — horses, cattle, men, women, children, everything destroyed in the terrific catastrophe! It is a mighty drama with a mighty theme, the call of home and loved ones. Here is the picture your box office needs — PLAY IT. "The Call of Home" From the novel "Home" by George Agnew Chamberlain Scenario by Eve Unsell. Directed by Louis J. Gasnier — R-C PICTURES— ■A