Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000754 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000754
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Qke ROUND of PRESS PRAISE r OF Turn to the Right — in the New York dailies — "Go and See it"— New York Herald Far ahead of play" — Evening World "Not one fault"— Evening Telegram "Bigger than on stage" — The World "Impossible to resist" — New York American "100 to 1 shot"— Morning Telegraph "Value 98 per cent"— Daily News Ingram has done it again"— Evening Mail "Excellent"— "Splendid"— New York Times Evening Journal "Scarcely any values lost, 101 lent by Ingram" — The Sun — and in the Trade Papers — "Sure-fire"— Exhibitor's Trade Review " Parallel to great stage successes" — Moving Picture World "Splendid"— Motion Picture News "Couldn't be improved upon" — Weekly Film Review METRO PICTURES CORPORATION proves tke picture even greater than tke great play . . .