Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000767 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000767
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 25, 1922 EXHIBITORS HERALD 23 0 WIN SUCCESS HiSE are all leading New York theatres. This list is confined to New rk territory simply because these bookings were accessible for immeereference. Other territories report similar prosperity on the Charles i )roductions. are are seen in the support of Charles Ray in this series of twenty productions, in them are: Louise Glaum, Clara Williams, Joseph Dowling, Enid Markey, Estelle L "rank Borzage, Ray Laidlaw and Herschel Mayall. They were produced under the :tin of such men as Charles Swickard and Scott Sidney; under the personal supervision hcnas H. Ince. As long as the name of Charles Ray means anything to the motion picture public, this series of twenty Charles Ray productions will draw money at your box office. Book them now before your competitor beats you to it. â– Reviews are another money making series distributed by the National Exchanges, uiich you cannot afford to overlook. These one reel features are endorsed by repeated dris by such showmen and theatres as the Capitol, Rivoli, Rialto, Criterion, Strand in es quare in New York City, and by Sid Grauman's Million-Dollar Theatre in Los AnI Fox's Nemo and Fox's Japanese Garden have just booked this series as well as such teas B. S. Moss's Dyckman, Bim's Schuyler and Standard, and many others who realize Kketo Reviews enable them to put their entertainments on a par with those offered by ligest and best motion picture theatres. Important announcement: New feature comedy -drama with Margery Wilson, former D. W. Griffith player, and former leading woman with Charles Ray and William S. Hart, who has now attained stardom, is on its way to you. This production is now in the cutting room. It's one of the very best. Watch for further announcement as to title and release date. 398 FIFTH AVE NEW YORK N.Y