Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000768 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000768
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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24 EXHIBITORS HERALD February 25, 192 EFFECTIVE "Your new Pictorial Section is very interesting indeed. It isn't too technical and yet it tells far better than print could just what is happening in the trade.'' — B. M. Conlon, Publicity Director, Vitagraph, Inc. SOMETHING NEW "We rise to remark that your new Pictorial Section is all right. It is about the only new thing we have seen in the trade journals recently."— C. L. Yearsley, Director of Advertising and Publicity, Associated First National Pictures, Inc. INTERESTIN "It is always interesting to find something new, and I find your Pictorial Section of the Herald both new and extremely interesting. As long as we are in the business of transmitting knowledge through the eye, I don't know of any better way of putting it over than by pictures. I want to congratulate you on this forward step in the trade paper field. Paul Gulick, Director of Publicity, Universal Film Manufacturing Company.