Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000776 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000776
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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28 EXHIBITORS HERALD February 25, 1922 A CHALLENGE WE MAKE THE CHALLENGE THAT NO EXCHANGE IN THE UNITED STATES CAN OFFER THE QUALITY OR VARIETY OF NOVELTY SUBJECTS CELEBRATED DOES BUT THE CHALLENGE WILL NEVER BE ANSWERED, BECAUSE NO OTHER EXCHANGE IN THIS COUNTRY CAN POSSIBLY MATCH OUR ASSORTMENT OF NOVELTY REELS. "Out of the Inkwell" A Cartoon Comedy By MAX FLEISCHER DIVERTING HUMOROUS FASCINATING SINGLE REEL — ONE A MONTH "SUNSETBURRUD POLYCHROMES" A Series of 26 Scenic Stories in Wondrous Colors. A Truly Magnificent and Delightful Succession of NATURE'S BEAUTY SPOTS "The Great Narratives OF The Old Testament" Inspiring, Beautiful and Artistic Photo-Dramatizations NOW COMPLETED "CREATION" "NOAH'S ARK" "CAIN and ABEL" "THE DELUGE" SINGLE REEL A SERIES OF TWELVE "FELIX KAT" Cartooned by PAT SULLIVAN Formerly on the Paramount Program. HENCEFORTH It Will Be CELEBRATED EXCLUSIVE :-: DISTINCTIVE ONE SUBJECT A MONTH "BURR NOVELTY REVIEW" A COMBINATION NOVELTY REEL— COMPRISING— A COLORCRAFT STYLE REVUE A McMANUS CARTOON and A SCENIC POEM 12 IN THIS SERIES "FUNNY FACE AND MARCUS CARTOONS" A Combination Reel of FUNNY FACE COMEDIES MARCUS CARTOONS —CROWDED WITH FUN— A SERIES OF 13 "TONY SARG'S ALMANAC" Animated Shadowgraphs A UNIQUE, ARTISTIC NOVELTY CREATED BY THE MASTER ILLUSTRATOR OF THE SATURDAY EVENING POST SINGLE REEL-ONE A MONTH "Federated Screen Snapshots" Peeps into the Private and Professional Lives of Film Favorites. THE REEL THAT STARS THE STARS ONE EVERY OTHER WEEK "PRIZMA" (NATURAL COLORS) All the Splendors of Nature in All Its Unrivaled Beauty and Charm — THE REEL DE LUXE ONE EVERY OTHER WEEK CELEBRATED PLAYERS FILM CORPORATION 810 SO. WABASH AVENUE TOY BUILDING CHICAGO MILWAUKEE