Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000789 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000789
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 25. 1922 EXHIBITORS HERALD 41 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of February 25 Stories Told by the Camera JOHN EMERSON AND ANITA LOOS MER80M AND ANITA LOOS Broadway at night showing the lighting scheme for the John Eroerion-Anita Loos production, "Red Hot Romance," played at the Criterion theatre for two weeks. First National is distributing the feature. Mae Murray flirting with Wilbur, the peacock, in her Tiffany production, "Peacock Alley," which Metro is distributing. The feature is from an original story by Ouida Bergere and was directed by Robert Leonard. t r ^^^^^^^^^^^^^ E. E. Shauer (left), director Paramount foreign department, and Jacob Glucksman, signing contract for distribution of company's product in Argentina, Uruguay, Paraguay, Chile, Peru and Bolivia by Max Glucksman. Foreign settings are vividly displayed in the EducationalBruce Scenics as indicated in these three scenes from the series of "Wilderness Tales." These scenes were taken from "And Women Must Weep."