Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000790 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000790
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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42 1'XHIBITORS HERALD February 25, 1922 I J ■ Gladys Walton in a humorous pose in the Universal film, "The Guttersnipe," which was published recently. Shirley Mason and her "pal" in her latest starring vehicle for William Fox, "Little Miss Smiles," a story of New York's Ghetto. Dramatic scene from the Gloria SwansonParamount picture, "Her Husband's Trademark." Sam Wood was the director. Constance Talmadge mimics well known dancer in her First National picture, "Polly of the Follies." Patrick A. Powers, who has become managing director of R-C Pictures. He is now financially interested in the company. One of the action scenes from the initial Florence Vidor production for Associated Exhibitors, "Woman Wake Up." The picture will be published on March 5. Supporting the star in this feature which the distributor states has a decided audience appeal are Charles Meredith and Louis Calhern. A complete story of the exploitation possibilities of this production is published in "The Theatre" department on page 53. Otis Skinner in his role of "Mister Antonio" in the Exceptional Pictures production of the same title. Representatives of the trade and daily press, Chicago, at a luncheon tendered Wesley (Freckles) Barry, now in Chicago making personal appearances over the Balaban & Katz circuit with the presentation of Marshall Neilan's "Penrod," a First National attraction. Can you pick out Wesley?