Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000791 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000791
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 25, 1922 EXHIBITORS HERALD 43 Source* Trenton calls older students to protect youngsters This innovation in titles — the reproduction of newspaper heads — has been adopted by Selznick Enterprises for its news reel. M. Van Praag, chief executive, is busy with preliminary plans for the convention to be held sometime in March of the Motion Picture Theatre Owners of Kansas. Great importance has been attached to this meeting because of the contemplated attendance of National President Sydney S. Cohen and Senator James J. Walker, general counsel. This marks the renewal of the countrywide tour started last fall by the national officials in the interest of organization. Officials from other states probably will be present at the sessions. Look for a lot of stunts in Neal Hart's next William Steiner picture, "Lure of Gold." A group of Hart's old pals exhibit their prowess in the film. In the foreground above are Steiner, Fred Beebe and Hart. Wesley (Freckles) Barry, Marshall Neilan-First National star, discovering how the Ad-Photo-Scope, a commercial advertising device, work*. Another beauty working on the Mack Sennett lot. Mildred June is one of the stars in two-reel comedies for distribution by First National. dcrxood cr Underwood President Carl Laemmle of Universal receives silver loving cup from E. L. Crandall, New York City board of education, in recognition of Mr. Laemmle'* pioneering in the production of historical chapter plays. Tribute paid on behalf of teachers and pupils.