Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000792 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000792
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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44 EXHIBITORS HERALD February 25, 1922 Scene from Cosmopolitan Paramount picture, "The Bride's Play," starring Marion Davies. 9% Ralph Obenchain (right) hailed "a man in a million," is being starred by Charles R. Seeling (left). Ruby Ray is leading woman. These are two typical scenes from "The Prodigal Judge," the Vitagraph special which has had a successful presentation at the Cameo theatre in New York. Starred in the feature is Jean Paige, who appears in the view at the left. Her principal support is Maclyn Arbuckle as Judge Price, who is the center of interest in the scene to the right. Of this picture the "Herald" says: "Quite the most pleasing book adaptation that has come to the screen in some time." Randolph Bartlett has joined Paramount as director of cutting and titling at its Long Island studio, which reopens in April. A gala moment in the life of the first assistant to J. Pluvius, played by Lloyd Hamilton, who has arrived at Saharaville to end the long draught. The scene is from "The Rainmaker," an Educational-Mermaid comedy, featuring Hamilton and Irene Dalton. Huntley Gordon and Lillian "Bitlie" Dove in the R-C Picture, "Beyond the Rainbow," directed by William Christy Cabanne.