Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000824 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000824
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

76 E XHIBITORS HERALD February 25, 1922 NEAL BURNS and Alice Maison in a scene from "Oh Promise Me" a new Educational-Christie comedy. ture to the utmost? It is extraordinarily tine. Everyone will declare it great. — J. G. Varnell, Princess theatre, Piedmont. Ala. — Small town patronage. Easy to Get, with Marguerite Clark. — Best house in a long time on Tuesday. Bucked a basket ball game. Picture pleased all. Some had seen it before. Picture getting a little old. There's something to a name. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. Forbidden Fruit, a Cecil B. De Milkproduction. — A very good production with splendid plot. Drew well. — G. K. Hanks, Pastime theatre, Manning, S. C. — Small town patronage. Excuse My Dust, with Wallace Reid. — Below the Reid standard, although it's a good puller and will please, but not a >pecial. Don't raise admission. — G. W. Johnson, Mystic theatre, Marmarth, N. D. Black Is White, with Dorothy Dalton. — The best picture she has appeared in. A good picture. — H. G. Stettmund, Jr., Odcon theatre, Chandler, Okla. — General patronage. 23"/2 Hours Leave, with Douglas McLean.— This is a mighty clever picture. Kept them laughing every minute. There is something doing in every foot of it. My pianist was sick and I had no music and when I asked a number how they liked the music they said that the picture was so interesting they had not missed it. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. The Inside of the Cup, with a special cast. — Kan it two days. More people second day in drenching rain than first day. Church people are begging for more like it. — J. E. Capps, Princess theatre, Okolona, Miss. — Neighborhood patronage. Everywoman, with a special cast. — -I believe this is the best picture I have ever run. It is different to most features. If you haven't played it, book it for two days and push it. — Kclley & Roush, Rex theatre, Custer City, Okla. — Small town patronage. Luck in Pawn, with Marguerite Clark. — A picture that pleased all. You won't make a mistake in showing this. Book it. — G. W. Johnson, Mystic theatre, Marmarth, N. D. Dr. Jekyll and Mr. Hyde, with John Barrymore — Wonderful picture. Wonderful acting and wonderful crowd. They came out talking and continued talking tor a long while. — G. K. Hanks, Pastime theatre, Manning, S. C. — Small town patronage. Why Change Your Wife? a Cecil B. De Mille production. — Excellent. Pleased all.— Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. Wanted, a Husband, with Billie Burke. — Pleased all. Burke always draws here. The name here is all that we need. Will say that we need more Burkes in the game just now. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. An Old Fashioned Boy, with Charles Ray.— One of Ray's best. Will stand advertising to the limit. Pleased 100 per cent. — C. H. Bills, Opera House, Lenora, Kans. — Small town patronage. The Woman God Changed, a Cosmopolitan production. — Excellent pic. are which drew well. — William Noble, Broadway theatre, Oklahoma City, Okla. — General patronage. The City of Masks, with Robert Warwick.— Fair picture, but not as good as Warwick's previous pictures. Business fair. — O. L. Dowell, Electric theatre, Eldon, Mo. — Neighborhood patronage. The Charm School, with Wallace Reid. — Pleased 100 per cent, as Wallace Reid usually does. Attendance fair. Weather bad. Advertising usual. — T. A. Shea, Palace theatre, McGehee, Ark. — Neighborhood patronage. Everywoman, with a special cast. — A very fine production with a splendid moral.— H. J. Graybill, Family theatre, Bridgeport, O. — Neighborhood patronage. The Lottery Man, with Wallace Reid. —Old, but Oh Boy! They all went away laughing. Wallace Reid is good drawing card in any picture, or at least gets the business— J. E. Capps, Princess theatre, Okolona, Miss. — Neighborhood patronage. Victory, with a special cast.— They did not seem to like this picture, as many of the sights were too gruesome for anyone to look at. — Otis Lamon, Auditorium theatre, Elmwood, Wis.— Small town patronage. Excuse My Dust, with Wallace Reid — This one is a little old, but it is one of the best Wallie ever made. Pleased 100 per cent. — C. H. Simpson, Princess theatre, Millen, Ga. Something to Think About, a Cecil B. De Mille production. — This is one of the best pictures we have ever shown. Drewwell, and pleased all.— Sam DuBois, Dos Palos theatre, Dos Palos, Cal.— Neighborhood patronage. The Ghost in the Garret, with Dorothy Gish. This picture is everything that the exhibitors of the country have been saying about it. The Negro's eyes when he saw the ghost were worth the price of admission.— Horn and Morgan, Star theatre, Hay Springs, Nebr.— Small town patronage. Luck in Pawn, with Marguerite Clark. —Very delightful. It didn't draw very well on account of a drizzling rain, but it pleased very much. — A. N. Miles, Eminence theatre, Eminence, Ky. — Small town patronage. The Charm School, with Wallace Reid. — This was a good show and pleased all. Wallace Reid drew good here. — E. M. Oslin, Crossert theatre, Crossert, Ark— General patronage. The Life Line, with a special cast.— This should be a special, can't understand why this is only considered a program picture. Absolutely wonderful. — J. JHoffman, Happy Hour theatre, Burke, S. D. — Neighborhood patronage. Pathe That Girl Montana, with Blanche Sum — Excellent picture which pleased large audience. — William Noble, Lyric theatre. Oklahoma City, Okla.— General patronage. A Beggar in Purple, with a special cast — Picture very good. — Shelby & Windbeil, Orpheum theatre, Amsterdam, N. Y. — Transient patronage. Rio Grande, with a special cast— A good program picture. Played this together with a two-reel Lloyd comedy. Bumping Into Broadway. Just took in enough to pay for the comedy. Had to foot the bill for the drama out of my own pocket. — G. F. Rcdiskc, Star theatre, Ryegate, Mont. — Small town patronage. ' R-C Pictures Eden and Return, with Doris MaySatisfactory comedy-drama that pleased — H. A. McClurc, Strand theatre, Emporia, Kans. — Neighborhood patronage. Nobody's Kid, with Mac Marsh.— Not