Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000849 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000849
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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■ IM Zi V V. m 1 U ill ¥ IB "ml J THE STAR'S GREATNESS LEWIS J. SELZN1CK presents The Critics Have Said "Delightful entertainment, based on the question of secret marriages. There is something doing every minute that will hold your interest." — Moving Picture W orld "It gets away from orthodox channels and sparkles with fair brilliancy, comedy touches and charmingly acted by star and her assistunts. A good bet for any house." — Motion Picture Nezvs "This is one of those exceptional pictures that hit you, and hit you right, every once in a blue moon. The best comedy bet of the season, a clean, high-class distinguished film offering." — Variety "A fine, clean comedy which will prove unusually satisfying. Well cast and with good photography, it should prove a good attraction." — Exhibitors Herald "Star at her best — cast well selected. If you let this one get by without seeing it, you're going to miss one of the best comedies of the season." — Screen Opinions It's one of the Elaine Hammerstein Star Series, personally staged by Alan Crosland. •7.