Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000864 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000864
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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26 EXHIBITORS HERALD March 4, 1922 THE BOX OFFICE RECORD Published by Exhibitors Herald containing exact box-office valuations on 600 productions in the current booking market (compiled from the department, "What the Picture Did for Me") will be issued semi-annually — March and September. First issue will be mailed February 25th. WILL BE AVAILABLE GRATIS TO SUBSCRIBERS as an added feature of the "HERALD" SERVICE If you are a paid-in-advance subscriber your copy will be forwarded, postpaid, upon application to Exhibitors Herald, 417 S. Dearborn St., Chicago Price to non-subscribers: $1.00 per copy If you are not a Herald subscriber, subscribe Now and receive each issue of The Box Office Record without additional charge. USE THIS BLANK EXHIBITORS HERALD 417 So. Dearborn Street, Chicago Enclosed is check for #3.00 for one year's subscription to "Exhibitors Herald." It is understood that I am also to receive the semi-annual issues of The Box Office Record without additional charge. Exhibitor City Theatre State