Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000869 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000869
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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.March 4. 1922 EXHIBITORS HERALD 29 Here's the Verdict of the Press FULL OF HEART THROBS Bewitching, lovely Anita Stewart always contrives to star in a play that offers plenty of heart throbs. The excellent acting and scenic beauty will beguile you." — Detroit Times. A LWAY S DELIGHTS 'An interesting story, well acted. A star who always delights audiences." — Buffalo News. RE ER E SHIN G— O R I G I X AL "Anita Stewart demonstrates how a good cry improves an interesting and impressive picture. There is also humor that brings spontaneous laughter. The star is attractive and capable — a refreshing individuality in her acting that gives originality -Detroit Journal. IMPRESSIVE IX SPLEXDOR "A picture produced with great lavishness, extravagant appointments and a cast of several hundred. Impressive in its splendor. Players capable." — Buffalo Coin mereial. STAR PROVES ABILITY "One of the screen's prettiest stars. Story is cleverly handled with dramatic scenes and lavish production. Miss Stewart proves her emotional ability."— Detroit Free Press. GRIPPIXO DRAMA "A story that measures its heart interest in generous quantities. There are touches of pathos, gripping drama and speedy action. A large and •apable cast." — Buffalo Times. Speaking of Louis B. Mayer's presentation of ANITA STEWART The inimitable Star in "Her Mad Bargain 55 Scenario by Josephine Quirk. Direction by Edwin Carewe A First National Attraction eIher£ILbe^aFranchise_eyeryiyh&£