Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000870 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000870
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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30 EXHIBITORS HERALD March 4, 1922 Selig-Rorlc presents The Reason Why Irs Making Good! It s a splendid original story by Bernard McConville ! It was inspired by trie famous stage play by Edward Rose! It carries trie same popular appeal that made trie song famous the world over! It was directed by a man known for bis strength and artistry, Jerome Storm! Love — Three loves, one sweet, one sad, one forever unrequited ! Pathos — It will bring tears to every eye and find an answering throb in every heart! Thrills — The picture is dynamic, powerful because of its breath-catching scenes of tremendous action. A MOST UNUSUAL CAST FATHER BRIAN KELLY LEWIS S. STONE if Vera Mather Jane Novak it ^Kenwood Wright Wallace Beery n's Bruce Wilton Robert Gordon ™^/JjoRp/ Widow Kathleen Wilton Eugenie Besserer • Isaac Abrahamson Dore Davidson ^ Donald MacTavish Pomeroy Cannon . Captain Caleb Mather Bert Woodruff i Alice Wilton Mildred June £^ Skeeters Martin Harold Goodwin No Preachment No Propaganda But The Best You Can Book for Lent!