Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000872 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000872
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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32 EXHIBITORS HERALD March 4, 1922 Tne White House Favorite cores Again! Read what C. A. Barbian of the Waldorf Theatre, Akron, Ohio, says: "Last week I played Katherine MacDonald in 'The B eauti ful Liar to really satisfactory business— trie best business of any of ner pictures. My patrons were tremendously pleased with ireat. show today! ■fli Speaking of B. P. Schulberg's presentation of KATHERINE MacDONALD The American Beauty in "The Beautiful Liar A comedy drama by George M arum. Jr.: Directed by Wallace Worslcy : Scenario by Ruth Wi^htman: Photography by Joseph Brockcrton ; Art Director Floyd Mueller: Art titles by Rcnaud A First National Attraction DON'T FAIL TO GET THIS PICTURE QUICK!