Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000879 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000879
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 4. 1922 EXHIBITORS HERALD 39 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of March 4 Stories Told by the Camera Melody is said to inspire artists to greater creative work so Hugh B. Evans, Jr., producer of "Ridin' Wild," has installed a phonographtypewriter desk in his scenario department. Marjorie Daw thinks it a good idea. "Patrons are sincere 'movie' critics and demand the 'latest' and 'best' on the screen. With the wonderful help of the 'Herald' I have been able to keep in touch with the various changes and advancements which are so necessary for the theatre of today." Thus writes M. Marguerite Mclntyre, owner and manager of the Temple theatre on Mackinac Island, Mich. The picture gives an idea of the lobby displays arranged by Miss Mclntyre. Dr. Edgar James Banks, noted scientist, author and lecturer and authority on biblical research, has become permanently identified with Sacred Films, Inc., as research director. Another bright spot on Broadway, New York City. The new Cameo theatre was opened recently in 42nd street by B. S. Moss. This night picture was taken during the run there of Vitagraph's "The Prodigal Judge," starring Jean Paige, and a Larry Semon comedy. Her disguise is almost perfect. Bebe Daniels masquerades as a boy in her next Realart picture, "A Game Chicken," which Famous Players-Lasky Corporation distributes.