Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000881 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000881
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 4. 1922 EXHIBITORS HERALD 41 The "chorus" in Vitagraph's new Larry Semon comedy and the comedian's leading woman, Lucille Carlisle. The title of the short subject is "The Show." Miss Carlisle cut short her vacation in the East to return to the Coast and play opposite the comedian in this picture. An appealing scene from "When Romance Rides," a Zane Grey picture produced by Benjamin B. Hampton. Goldwyn Pictures Corporation will distribute the picture. Peaches figured prominently in the production of Metro's "Turn to the Right." Rex Ingram, the director, found more than one use for them. He is shown here with Alice Terry, George Cooper and Harry Myers sampling one. Bobby Vernon putting up a spirited fight in the new Christie-Educational comedy, "A Barnyard Cavalier." William Russell's next Fox production is "Strength of the Pines," from the novel by Edison Marshall. Edgar Lewis directed the star in this feature. Realart stars at home. Top to bottom: May McAvoy, star of "A Virginia Courtship"; Wanda Hawley, whose latest is "Bobbed Hair"; Constance Binney, star in "The Sleepwalker"; Bebe Daniels, appearing in "A Game Chicken," and Mary Miles Minter, star in " T i 1 1 i e. " Distrib ted by Paramount.