Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 000883 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000883
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 4. 1922 E X H I T5T T ORS HERALD 43 Owing to the check protector on the "mammoth" desk of Ben Turpin, star in Mack Sennett productions, which First National is distributing, it is hard to tell whether the mountain of mail contains bills or fan letters. Anyway, give the comedian the benefit of the doubt. Turpin's latest comedy, which is playing scores of theatres this week which are observing First National's anniversary, is "Bright Eyes." Doris May in her next Hunt Scene from Goldwyn's Stromberg-R-C production, "Yellow Men and Gold," 'Boy Crazy." by Gouverneur Morris. William Goldman of the Missouri theatre, St. Louis, and Harry Niemeyer, publicity director for Famous Players-Missouri Corporation, increased attendance during the presentation of Cecil B. DeMille's "Saturday Night" by installing a switchboard in the lobby. Lights on the board automatically flashed on and off continuously, indicating that many inquiries were being made about the picture. Six telephone girls were on the job. The stunt got the crowds. Anita Stewart carrying the banner of First National to publicize the company's anniversary, now being observed. She stars in Louis rJ. Mayer films.