Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000906
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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66 EXHIBITORS HERALD March 4, 1922 ANNOUNCEMEN The Season's Bigge has been secured and N. Illinois The Celebrated Pla; 810 S. Wabash ' Gentlemen, — here's the biggest piece of news that has bee announced by the Celebrated Players Film Corporation in many month We have secured for Indiana, Wisconsin and Illinois the smashing big special "Whe is my wandering boy tonight," the big Zeidman production that is now and has be< packing 'em in at the Criterion Theatre, Times Square, New York. This is the big b office winner that exhibitors have been talking about. This is the big special that Sa Zierler of Commonwealth, bo't for New York State and N. New Jersey. That Sa Grand bo't for the New England states, that Ben Amsterdam bo't for E. Penn. and New Jersey, that Stephenson Attractions Ltd. bo't for all of Canada, and that will so< be gobbled up for the rest of the world. This is the big independent winner that Jones, Linick < Schaefer booked for their Randolph Theatre, and Hugo Riesenfeld book<! for the exclusive Criterion Theatre where all the biggest Paramount specials are prsented for world premiere. This is the production that made a score of hard boil I independent exchangemen shed real tears. This is the picture that brought hundres of anxious booking inquiries to Equity Pictures, New York offices long before a dolk* worth of territory was sold. This is a picture that is destined to make an historic! clean up for every exhibitor who plays this film backed by the ready prepared exploittion produced by Equity Pictures, who have prepared amazing stunts, remarkab posters, wonderful newspaper ads and astonishing accessories. CELEBRATED PLAYEJ8 810 So. Wabash Ave., CHICAGO