Exhibitors Herald (Dec 1921 - Mar 1922)

March 4, 1922 EXHIBITORS HERALD 69 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this d epartment. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read m the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me," EXHIBITORS HERALD. 417 S. Dearborn St. Chicago. Associated Exhibitors The Devil, with George Arliss. — We ran this picture for one day and broke all records for a one-day picture. Mr. Exhibitor, don't pass this one up; you should book it by all means. It will get you good business. — William C. Atkinson, Star theatre, Rockingham, N. C. — General patronage. Tropical Love, with Ruth Clifford. — Good program picture. Beautiful scenery will please majority. — P. J. Vaughan, Royal theatre, Lee's Summit, Mo. — Neighborhood patronage. Tropical Love, with Ruth Clifford. — Beautiful scenery, but story is a little slow and jumpy. Even at that it's a pretty good program picture. — Chas. Kuchan, Idylhour theatre, Canton, 111. — General patronage. The Riddle: Woman, with Geraldine Farrar. — Just a fair picture. Too long. Business just fair. — William G. Atkinson, Star theatre, Rockingham, N. C. — General patronage. First National Love's Redemption, with Norma Talmadge. — Wonderful cast. Sets exquisite. Story interesting. This subject outdrew The' Wonderful Thing. — H. B. Watts, Strand theatre, Omaha, Neb. — Transient patronage. The Silent Call, with a special cast. — \ truly wonderful picture. Will give satisfaction anywhere. It will draw those .vho seldom come out. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighjorhood patronage. ' The Midnight Bell, with Charles Ray. —This is a fair program picture. Pleased he majority. Personally I thought it .vas poor for a Charles Ray production. -R. Navary, Liberty theatre, Verona, Pa. —Neighborhood patronage. My Lady Friends, with Mr. and Mrs. Zarter De Haven. — Not much to it. Very >oor. — L. J. Frana, Olympic theatre, Calnar, la. Two Minutes to Go, with Charles Ray. -This picture is up to Ray's standard, n fact, it's a good picture, entertaining nd well acted, but the close-up views vere "bunk." There wasn't enough of hem and most all of the close-up views vere blurred. In other words, we paid or grandstand seats and watched the ;ame from the bleachers. Whose fault vas it, photographer or director? — W. P. Jerry, Rialto theatre, Cheyenne Wells, ^olo. — Small town patronage. Blind Hearts, with Hobart Bosworth. — V good picture that gave good satisfacion, but business below average on it. — laymond Gear, Mayflower theatre, Flornce, Kans. — General patronage. The Notorious Miss Lisle, with Kathrine MacDonald. — We would like for : to be that we could get two of Mac Donald's pictures every month, as the people in this town like this star better every time they see her. — William G. Atkinson, Star theatre, Rockingham, N. C. — General patronage. Woman's Place, with Constance Talmadge. — This star is always good. Also has very good plays. — L. J. Frana, Olympic theatre, Calmar, la. THE LOTUS EATER, with John Barrymore. — What I call a really good picture in every way; and evidently the public of this city felt the same way about it, for I have been able to chalk up another profitable week. Had it not been for some really bad weather, I believe that some profit records would have been smashed. If we can get pictures like this box office reports will always be "good news." Played a full week. — Frank L. Browne, Liberty theatre, Long Beach, Cal. The Silent Call, with a special cast. — Acting of the dog, "Flash," is wonderful. The picture also contains a fine human love story. This was a picture that everybody should see and will be pleased by seeing. — William Noble, Empress theatre, Oklahoma City, Okla. Trust Your Wife, with Katherine MacDonald. — Very poor story and certainly lacks good direction, although it pleased the following of this star. Give her a good director and some real stories. — Albert A. Hoerr, Harriet theatre, Hardin, Mont. — Neighborhood patronage. The Passion Flower, with Norma Talmadge. — Very good picture, but not up to the Norma Talmadge standard. Did fair business on it for one day showing. — William C. Atkinson, Star theatre, Rockingham, N. C. — General patronage. Her Social Value, with Katherine MacDonald. — Good picture but I lost money, due to other amusements and bad weather. — W. H. Goodroad, Strand thea THE GOLDEN SNARE (First National) With a special cast. A Curwood show, With dogs and snow; The baby some attraction. The ship at night, The fire, the fight, Gave perfect satisfaction. PHILIP RAND, Rex theatre, Salmon, Ida. tre, Warren, Minn. — Neighborhood patronage. The Woman in His House, with a special cast. — A big domestic drama with popular cast and the kind of a picture people like. Good business for three days. — Ben L. Morris, Temple theatre, Bellaire, O. Greater Than Love, with Louise Glaum. — Elaborate settines, good direction and acting, but still it did not prove popular. From what I could gather, it would be more satisfactory if it had less footage. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Scrap Iron, with Charles Ray. — Contains an excellent fight, but doesn't appeal to women. — Bert Norton, Kozy theatre. Eureka, 111. Mamma's Affair, with Constance Talmadge.— Pleased about 50-50. As other exhibitors have said, this is not up to Connie's standard. Book it for one day, and don't promise too much. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Courage, with a special cast. — Excellent picture and our patrons were more than satisfied. — Luna theatre, Brooklyn, X. Y. — Neighborhood patronage. Don't Ever Marry, a Marshall Neilan production. — Wesley Barry the star in this picture. Considered the introduction of the family best part of the picture. Not as good a comedy as The Love Expert.— H. D. Ta.wney, Dixie theatre, Lilbourn, Mo. — Small town patronage. One Arabian Night, with Pola Negri. — Words fail when you t«~ to tell of this most wonderful of oriental productions. It is one of the few pictures shown this season that actually got them talking. Photography is just right. Acting very exceptional. Sets of the most lavish. Business good two days — W. H. Brenner, manager, Cozy theatre, Winchester, Ind. General patronage. Scrambled Wives, with Marguerite Clark. — A real good picture. One that everybody' likes. This is the kind that we like to get, the ones that people like and not ourselves. — William G. Atkinson, Star theatre, Rockingham, N. C. — General patronage. Tol'able David, with Richard Barthlemess. — This is a real special. Book it and go after the advertising. It will stand all you can say and get the business.— Geo. O. Monroe, Gilbert theatre, Beatrice, Neb. — General patronage. Peaceful Valley, with Charles Ray. — I sat under the spell of this old rural play for two nights; and though we had two very disastrously attended nights on top of sixty days of fearful business, nothing could dampen my ardor for this old stage classic so charmingly pictured on the •silver sheet. This was remarkably well directed and perfect in its settings. Full of wholesome comedy, with actors ideally cast. Ray at his best. The kind