Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
000910
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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70 EXHIBITORS HERALD March 4, 1922 Scene from the Playgoers Pictures, Inc. production "Hills of Missing Men" which* will be distributed through Pathe exchanges. of a play that appeals to all. Boost it! It might stand slightly raised price. I charged 30 and 15, regular prices. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. The Sky Pilot, a, King Vidor production.— Proved a very good Christmas picture and pleased very much. — Bert Norton, Kozy theatre, Eureka, 111. The Forbidden Thing, an Allan Dwan production. — It pleased but failed to draw, as no star was featured. — W. E. Elkin, Temple theatre, Aberdeen, Miss.— Xeighborhood patronage. Homespun Folks, a Thomas H. Ince production. — A very good, clean, pleasing picture that we gave as a benefit for ladies of Baptist Church. All pleased. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Habit, with Mildred Harris. — Good picture with thrills and it pleased our people.— Ben L. Morris, Temple theatre, Bellaire, O. The Wonderful Thing, with Norma Talmadge. — Star always seems to put her pictures over. Not a wonderful story. Not a picture that they will go out and tell their neighbors to go and see. I hear that the next Norma Talmadge, Love's Redemption, does not hit the mark. Too bad better stories are not procured for this star. — Chas. H. Ryan, Garfield theatre, 2844 Madison street, Chicago, 111. — Neighborhood patronage. The Old Swimmin' Hole, with Charles Ray. — A most delightful picture, but the public does not take to Ray. He does the boy part but is too big for a school kid. Wcs' Barry should have had the part. — Ben L. Morris, Temple theatre, Bellaire, O. The Splendid Hazard, an Allan Dwan production. — The poorest picture. I think. I have ever shown. — P. J. Burford, Princess theatre, Doniphan, Mo. — Neighborhood patronage. The Wonderful Thing, with Norma Talmadge. — Norma's best for a long while and a good box office card. More like this will help the business at present.— Geo. O. Monroe, Gilbert theatre, Beatrice, Neb. — General patronage. Invisible Fear, with Anita Stewart. — A fine production. I might say it is almost a perfect offering. Story sustains interest from the beginning to the end. Anita Stewart convincing as to sincerity, and the balance of the cast very good. Business average first day to poor second day. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. Bob Hampton of Placer, a Marshall Neilan production. — A good picture in every way. Worth your regular price of admission, but don't believe you would make anvthing by raising price on this, as it is just a "good picture." We should offer something on this order once in awhile at regular price. — W. P. Perry, Rialto theatre. Cheyenne Wells, Colo. — Small town patronage. Tol'able David, with Richard Barthelmess. — Opened to big business and increased daily. A real 100 per cent picture. Approximate length 6,000 feet. — J. K. Johnson, Rialto theatre, Omaha, Neb. — Transient patronage. Wedding Bells, with Constance Talmadge.— Better than some of the pictures she has made lately. She isn't the drawing feature she used to be. — Bert Norton, Kozy theatre, Eureka, 111. Harriet and the Piper, with Anita Stewart. — Lost heavily. Play pleased the ladies very much. 1 didn't see it, but reports were very favorable. — Philip Rand, Rex theatre, Salmon, Idaho. — I ieneral patronage. Dinty, a Marshall Neilan production. — A real good picture that should please anywhere. Wesley Barry very good in this. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Scoffer, an Allan Dwan production. — Very good picture. Better than the average program picture. — Majestic theatre. Manson, Wis. — Small town patronage. Nomads of the North, with a special cast. — A very fine picture, pleasing big business. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Go and Get It, a Marshall Neilan production.— A dandy picture. Action, thrills, heart interest, suspense, all combined. All comments were favorable. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Lying Lips, a Thomas H. Ince production.— I have advertised this subject extremely big and only charged 10 and 20 cents, and why I didn't do any business is beyond my knowledge. It has a wonderful name and it pleased those that saw it. Business poor. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronaee. The Sky Pilot, a King Vidor production.— A really good production. The action was just in sufficient quantity to insure a satisfied audience. — H. J. Graybill, Family theatre, Bridgeport, O. — Neighborhood patronage. The Midnight Bell, with Charles Ray. — Good, but a little spooky for some folks. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. Man — Woman — Marriage, an Allen Holubar production. — Same old story. Just simply wonderful. That's all. — H. J. Graybill, Family theatre, Bridgeport, O. — Neighborhood patronage. Homespun Folks, a Thomas H. Ince production. — Poor picture. Ran it as a special and it failed to please. Lost money. — L. R. Creason, Palace theatre, Eufaula, Okla. — Small town patronage. Mother o' Mine, a Thomas H. Ince production. — A splendid picture. One of the kind that they discuss for some time afterwards. Book this and please your patrons. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Not Guilty, with a special cast.— A wonderful picture, but failed to get me any br.siness. Positively no fault of the picture, as I had several good comments. I think this picture had a bad name. Sounded like a detective story. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Midnight Bell, with Charles Ray. — A good Ray picture with Ray at his best. Pleased majority. — Geo. 0. Monroe, Gilbert theatre, Beatrice, Neb. — General patronage. The Sign on the Door, with Norma Talmadge. — Very good picture. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. Fox Perjury, with William Farnum.— It stands in a class by itself. A masterpiece. Farnum is great. — Luna theatre, Brooklyn, N. Y. — Neighborhood patronage. Little Miss Smiles, with Shirley Mason. — Good program picture. Clean entertainment. Just enough comedy to help put it over. — Harry Blubaugh, Lyric theatre, Coon Rapids, Iowa.— Neighborhood patronage. Queen of Sheba, with a special cast.— An excellent picture. Pretentious cxploi THERESA DARN GOOD REASON WHY YOU SHOULD INSIST ON PERCY &FERDIE HALLROOM COMEDIES